In the evolving beauty industry landscape, the emergence of eCosmetics franchises stands as a testament to innovation and adaptability. A McKinsey & Company and The Business of Fashion report predicts that by 2027, online beauty sales will make up 26% of the...
In an era where beauty and personal care have taken center stage, facial franchises have emerged as key players in the cosmetic industry. Marking a remarkable revenue milestone, the global face cosmetics market in 2023 reached a substantial US$31.14bn, with...
In the ever-evolving landscape of the beauty business, where competition is as diverse as it is intense, one brand has consistently stood out for its special blend of tradition, innovation, and commitment to quality: Merle Norman. Founded nearly a century ago, Merle...
Merle Norman Celebrating Women’s History Month As we celebrate Women’s History Month, let’s take a moment to consider the game-changing efforts of Merle Norman herself. A century ago, Merle began creating a cosmetics line in her California kitchen. As she did so, she...
Why Use Social Media Advertising for Franchise Marketing? No matter how great your product is, if no one knows about it, no one is going to buy it. That’s why advertising is so important, and why social media advertising has roared into popularity over the last couple...
Why Invest in a Franchise in 2023? There’s no shortage of great ideas when it comes to launching a small business. Even so, a brilliant concept can only go so far without enough capital, marketing savvy, and efficient operating systems. That’s why so many...