Why Merle Norman is a Better Franchise Opportunity Than a Spa Franchise

Our iconic skincare and makeup store franchise brand offers innovative, award-winning products that attract multi-generational fans

While a spa franchise may sound appealing in today’s booming personal care market that serves the growing demand for self-care services, investing in a Merle Norman makeup store franchise is a savvy investment move as well as an affordable one.

Consider first of all the amazing longevity of the Merle Norman brand. Founded in 1931 by a woman entrepreneur truly ahead of her time, Merle Norman’s business model has survived and thrived during uncertain times, attracting new generations of fans and owners.

makeup store franchise

Spa franchises offer services such as massages, manicures and pedicures and facials that can be viewed as luxury items, while skincare and makeup are always considered a priority for consumers even during times of uncertainty. Additionally, Merle Norman offers online shopping, while spa services require a high-touch, in-person customer experience that were restricted during the height of the pandemic. Not to mention the spa industry typically has high turnover rates for employees, making it difficult to establish the close-knit community feel you find the second you walk into a Merle Norman studio.

If you’re passionate about helping others feel more beautiful and more pampered, consider investing in an affordable Merle Norman makeup and skincare studio. Our franchisees quickly become ingrained in the local community, becoming that “go to” spot for expertise in the latest in makeup and skincare.

“If you are going to open a brick-and-mortar business in this day and age, why not do it with a company that’s been in business almost 90 years?” says Merle Norman multi-unit owner Meredith Poland in Indianapolis, Indiana. “I think the heritage of Merle Norman is something to be valued. They have been producing cosmetics from start to finish with an established business model and product development right here in the U.S. for nine decades. When you decide to take a big risk and a big leap of faith and say, ‘I’m going to open a business,’ this is the kind of company you want to partner with.”

Merle Norman stays one step ahead for customers in the always changing beauty industry

Join the Merle Norman franchise family and you’ll join a respected network of community-oriented cosmetics franchise stores established as the go-to place for all things makeup and skincare. The cosmetics industry is changing the way it reaches consumers with several big box retailers recently announcing they are bringing cosmetic and skincare experiences in house. However, nothing beats the personalized care and excellent customer service provided by the original beauty experts at Merle Norman.

Consumers have their go-to local hair salon, their favorite nail salon, and Merle Norman quickly becomes their go-to skincare and makeup destination. Sure, you could shop for skincare and makeup products at the same place you buy diapers or dog food, but why would you? For today’s discriminating consumers who are now paying more attention than ever to the products they use on their skin and the ingredients they contain, Merle Norman is the obvious choice as we use the best ingredients and the latest technology that is available.

For entrepreneurs with a passion for skincare and beauty and the drive to be that go-to expert in their community, Merle Norman is a rewarding and potentially profitable business. We are also proud to say we conceive, formulate and manufacture most of our products in America, in the same plant built in Westchester, California by Merle Norman herself in 1952. It’s a unique heritage that just can’t be found at your typical corner spa franchise.

Ready to open a Merle Norman makeup store franchise in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding many new studio franchise units in 2021. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

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