What is a Merle Norman Franchise?
Merle Norman Cosmetics Studio Franchises
Merle Norman franchises continue to be poised for growth into the future after nearly a century. Owning one of our cosmetic franchise studios is as attractive as our customers who use our cosmetics. We offer an affordable start-up cost and products that cannot be found in any other brick and mortar beauty shop, department store or online. It is an empire that Merle Norman began in the kitchen of her California home in the 1920s, and today, the cosmetics and product standards she created are still highly respected across generations.
Our development campaign will grow the brand by hundreds of franchise units in coming years. We’re actively seeking business-minded women and men alike with a passion for beautification and desiring a flexible career, to bring the cosmetics studios to new markets.
“Merle Norman’s stood the test of time, and we’re going to march headstrong with our arms wide open into the next 86 years,” says Travis Richards, Board of Director and Vice President of Franchising at Merle Norman.
Famous for our “Try Before You Buy” slogan, we still believe customer satisfaction is number one. While some brands claim to be “all-natural” we truly make and test all of our brands at our headquarters in Los Angeles, and we never test on animals, only humans.
We have designed Merle Norman to be an affordable and easy to run and easy to scale business – an amazing cosmetic franchise opportunity.
An iconic cosmetics studio that you can own
Becoming a Merle Norman franchisee means owning and operating a modern cosmetics studio with products from an iconic brand. Merle Norman is the only cosmetics brand a woman can be part of the business owner. Whether your studio is in a busy shopping center or a stand-alone in a small town, the business is easy to run and easy to scale. In addition to the affordability and flexibility of being a franchise owner, we assist you with best business practices, training, and marketing.
Retail or cosmetics experience is not necessary to be a Merle Norman franchisee. We will train you in every area to be an expert beauty consultant and business owner. With our comprehensive artistry training program, it’s easy to learn how to apply our products like a pro. While our studios are offering time-tested products, we have modernized them to evolve to the desires and demands of today’s customer. You’ll also learn valuable skills to ensure that your customers are satisfied with your service and expertise.
We offer a wide variety of studio options at different investment price points, starting at $34,803 with no franchise or royalty fee. We are also committed to ongoing franchise support and offer many free marketing and promotional tools, including free products for demonstration, and a 60% reimbursement program on select advertising. We set you up for success in every possible way.
“We work really hard behind the scenes, trying to make running a business easier for them, simpler for them, and ideally, something that’s fun for them. We hope our efforts allow them the time, the freedom and the ability to be on the sales floor sharing the products and conveying to their customers what would help them look and feel better and why they became a Merle Norman Cosmetics Studio owner. We really want potential franchisees to know that you won’t be alone in this business,” says Amy Hackbart, Chief Operating Officer of Merle Norman Cosmetics. “We have an army of people at our corporate headquarters who are as invested in their success as they are, and we care very deeply for each of our studio owners and how well they perform. ”
The Future of Merle Norman is Both Retail and Online Sales
For the first time in our history, Merle Norman customers can now buy both in a retail studio and online. In 2019, rolled out an e-commerce platform that allows customers to shop for their favorite Merle Norman products online – and as a result, drive customer traffic to their local or favorite studios.
Studies show that e-commerce strategies drive up brick-and-mortar sales more than 30 percent. While the platform is designed to drive sales and reinforce relationships, it is also a chance for our studio owners to improve the online customer experience. They can follow up with the online customer to consult on their latest purchase. Every package will include trial samples of exclusive Merle Norman products, with instructions for how to purchase the full-size product at the nearest studio.
In today’s digital age, having an e-commerce platform is a great way to build customer trust and grow brand recognition. As consumers continue to do more and more of their shopping online, having a platform that drives sales to the franchise owner, wins new customers and strengthens customer relationships is a win-win-win for Merle Norman.
“We’re so excited about this new development for Merle Norman Cosmetics,” said Travis Richards, Vice President of Franchising. “We’ve been working with our studio owners on creating just the right tool that will accomplish our goals. We believe our e-commerce system will help franchisees introduce Merle to a new customer and better serve all their customers. Investing in customer relationships is still primary for studio owners, and this is just another way to enhance that experience.”
Ready to bring Merle Norman franchise to your community?
The initial investment to begin a Merle Norman Cosmetics Studio ranges from $34,803 – $186,500, depending on the floor plan and site where you choose to locate. We’re a unique cosmetic franchise offering and since we do not charge an initial franchise fee or ongoing royalty, which gives potential to increase your income as an owner.
We are eager to partner with first-time as well as experienced entrepreneurs who have a passion for business and our one of a kind beauty products.