The Future of Merle Norman: Spa Services
Exclusive spa facials create multiple revenue streams
An exciting opportunity for franchise growth comes with the launch of our spa offering, including four exclusive facials. By offering these services, studio owners tap into the unlimited potential for growing their businesses through attracting new customers and retaining existing ones. Our exclusive facials combine professional-grade spa formulas and innovative skin care products only available at Certified Merle Norman Spas. Trained Estheticians take time to diagnose a customer’s skin care needs and provide custom recommendations that will complement the spa experience and beyond.
“The future of Merle Norman is the spa experience, which debuted this year,” said Travis Richards, Board of Director and Executive with Merle Norman. “Franchisees have the ability to make more money because you don’t have the overhead of inventory, and you can offer spa services on top of selling cosmetic products.”
We estimate that most studios could conservatively generate approximately $52,000 – $80,000 annually in services, assuming only one treatment room, 24 facials per week at an average service price of $69 – $105.
Since most facial customers develop an ongoing relationship with their esthetician, the potential for repeat business from spa clients is huge. These clients are also more likely to purchase products used during their treatments and those their esthetician suggests.
We’re excited that Merle Norman spa services will be an important component of our growth and development during the next decade. The U.S. Bureau of Labor Statistics found that the employment of skin care specialists is projected to grow 12% from 2014 to 2024, faster than the average for all occupations.
“The beauty of adding spa services is not having to add money for inventory,” explains Richards. “A lot of the Merle Norman Studios in the past have carried items like purses or jewelry, but that ties up cash. Spa services don’t do that. It also adds to incremental sales of your retail product because now you’re using the product during a pampering service that truly does make your skin — and you — feel better. As a franchise owner, it’s going to mean a lot to your bottom line.”