OWN AN ESTABLISHED COSMETICS FRANCHISE BUSINESS LEADING THE BEAUTY INDUSTRY!
Scalable, easy-to-operate franchise model
Low entry cost
Strong brand recognition
Add Merle Norman cosmetics to your existing retail business
REQUEST FRANCHISE INFORMATION OR CALL (800) 421-6648
Want to get more details on opening your own cosmetics franchise with Merle Norman?
Our BRAND Story
Learn How Merle Norman’s Cosmetics Business Franchise Stands Out in the Industry!
At Merle Norman Cosmetics, we’ve built a brand dedicated to quality customer care and unsurpassed Owner support. It’s an established approach we’ve been refining for almost a century. And it’s helped make us an industry leader and given us the tools for franchise growth and Owner development.
Our story began in the 1920s when Merle Nethercutt Norman put her chemical and medical training to use in developing a new line of cosmetics. Her product lines were an immediate hit with women across California. By 1934, Merle Norman Cosmetics had a nationwide presence and was serving men and women in communities from coast to coast.
Today, we carry on Merle’s mission to provide superior cosmetic and skincare solutions for every person in our care. We created a cosmetics franchise model designed to keep startup costs low, and we give new Owners the expert support and experienced guidance they need to get established and expand in their own community.
Merle Norman In The News
WHY OWN a Merle Norman Cosmetics Franchise?
Ownership with Merle Norman connects you with an industry leader dedicated to Owner growth and customer satisfaction.
Need more reasons to invest in Merle Norman Cosmetics?
Established business model. Customers love our service approach and have helped grow the Merle Norman Makeup Franchise into a beloved national brand.
In-demand product lines and treatments. Our range of cosmetics and services is in step with our customers’ needs and is part of daily beauty and care routines in homes nationwide.
A drive to innovate. Merle Norman Cosmetics works with the latest technology and advancements in cosmetics and skin treatment to stay at the leading edge of the industry.
Low entry cost. We understand how critical cost can be to a new franchise Owner, and we’ve designed our franchise model to keep startup expenses low.
Strong name recognition: The Merle Norman brand name has been a byword for superior quality for generations.
E-commerce revenue. Leverage Merle Norman Cosmetics’ established online sales platform to reach a broader customer base and drive sales growth.
When you become a franchise Owner with Merle Norman, you join a brand focused on your development and have the opportunity to help shape the industry’s future.
Industry DATA
Critical Details on the Cosmetics Industry
The cosmetics business franchise industry is booming, and it touches customers in communities across the country. Merle Norman Cosmetics franchise ownership places you in the center of the industry.
The cosmetics industry operates in every community nationwide. It serves a market of more than $43 billion annually.¹
The beauty and wellness spa is a natural partner for cosmetics brands; the beauty and wellness industry is expected to grow at a projected rate of 1.1% over the next five years.²
Cosmetics business are part of essential daily care for millions of customers business across the U.S. Every year, the average American spends $244 to $313 on cosmetics.³
- “Cosmetic & Beauty Products Manufacturing in the U.S.,” IBISWorld, 2024
- “Health & Wellness Spas in the US.,” IBISWorld, 2023
- “Beauty Industry Revenue and Usage Statistics, HelpLama, 2024
HOW MUCH Does It Cost?
What Can You Expect to Invest to Start Your Own Merle Norman Beauty Franchise?
Merle Norman Cosmetics has designed our franchise model to be within reach of as many qualified potential Owners as possible. Here’s what you can expect when you invest in your future and the Merle Norman brand.
Estimated initial investment
The estimated initial investment necessary depends on the type of location you are opening, beginning with adding Merle Norman to an existing business or a stand-alone Merle Norman Studio.
$23,438 to $260,437
Minimum liquid capital
$100,000
*See the Franchise Disclosure Document (FDD) for more information.
Available Territories
Find the Right Franchise Territory for Your Merle Norman Location.
Merle Norman Cosmetics is growing! We’re preparing to expand into new territories and bring our customer-favorite cosmetics lines to communities from coast to coast. We’re excited for the future, and we’re looking for future Owners to join us on our journey.
Want to learn more and be part of the Merle Norman Cosmetics franchise group? Connect with us today, and let us help you get started!
Available Territories
Find the Right Franchise Territory for Your Merle Norman Location.
Merle Norman Cosmetics is growing! We’re preparing to expand into new territories and bring our customer-favorite cosmetics lines to communities from coast to coast. We’re excited for the future, and we’re looking for future Owners to join us on our journey.
Want to learn more and be part of the Merle Norman Cosmetics franchise group? Connect with us today, and let us help you get started!
Our Brand SUPPORT
Merle Norman Cosmetics Puts Owner Support First
At Merle Norman Cosmetics, our franchise owners are our top priority from day one.
We stand behind our Owners with experienced, expert assistance with all aspects of the franchise. We’re proud of the reputation we’ve developed for superior Owner support, and we work every day to earn it with conscientious, effective care.
Onboarding Support
We help you select your location, train your staff, and outfit your new cosmetics franchise.
Initial Training Support
Receive comprehensive training in franchise operations from industry experts.
Marketing Support
Raise your franchise’s digital and social media profile with our ongoing campaigns.
Layout and Planning
We work with you to design your location to maximize customer flow and comfort.
Website Development
Build your own Merle Norman Studio website with our customized template and expert guidance.
Creative Materials
Promote your business with our free professionally produced creative materials.
Customized Care
We will give you the support you need, designed for your specific location and situation.
Ongoing Advertising Support
Keep your business visible with our generous 60% co-op advertising program.