Merle Norman Cosmetics Franchise Offers Millennials a Career With Purpose

American company founded to empower women continues its mission, appeals to millennials

The largest generation in the U.S. workforce is millennials (generally defined as being born from the mid-1980s to mid-1990s), and they want to work in careers that offer more than a fat paycheck. They’re looking for work with purpose. For those with an entrepreneurial interest, opening a Merle Norman Cosmetics franchise is ideal.

Merle Norman franchise

“Opening a Merle Norman Cosmetics franchise is an extremely rewarding business that appeals to many millennials,” says Travis Richards, Vice President of Franchising. “Merle Norman herself founded and grew the company on the goal of empowering women through outstanding customer service and entrepreneurial opportunity. We have never strayed from that original mission. Today’s millennial franchise owners can become transformational pillars in their own communities with their own Merle Norman Cosmetics studio.”

Merle Norman Cosmetics appeals to millennials who want a mission-focused career

Forbes magazine highlighted an American Express report, Redefining the C-Suite: Business the Millennial Way, which compiled the results of a survey of 1,363 millennials (343 were from the U.S.). The American millennials surveyed want to make a positive difference in the world (68%), say a successful business needs to have a genuine purpose (81%), and want their employer’s values to match their own (78%). More than one-third define success as doing work that has a positive impact on society.

Merle Norman is an American success story. In the the midst of the Great Depression in Santa Monica, California, Norman opened her first cosmetics studio. By 1934, 94 Merle Norman Cosmetics Studios opened, and they were predominantly owned by women. Merle Norman’s company has given hundreds of women the opportunity to achieve business success by owning and operating their own studios.

Here are a few ways that Merle Norman gives millennial buyers what they’re looking for in a career:

Empowered to empower others: Merle Norman believed in empowering women through business ownership to achieve their dreams and realize their full potential. When you become a Studio owner, you carry on Merle Norman’s original vision. Help women look and feel better about themselves every single day.

Be your own boss: Flexibility. Fun. Financial freedom. Set your own schedule and enjoy work-life balance. Many women have found that owning a Merle Norman Cosmetics Studio enables them to govern their own life, allowing them the opportunity to work hard, serve others and still make themselves available for their family’s needs.

A rewarding business: The financial rewards can be beautiful, too! Even when times are tough, the cosmetic industry remains stable. Research shows that women spend over $426 billion dollars a year on beauty products and enjoy the mood-boosting benefits of buying something as simple as a new tube of lipstick, one of life’s affordable pleasures.

Franchise owner Renee Rollins sees her Merle Norman Cosmetics franchise as making a real difference in her customers’ lives and helping them feel better about themselves. She tells this poignant story to illustrate:

“One time I had a customer come in, and she’d just come from court where her divorce was finalized,” Rollins says. “She’d been married for 42 years. I mean, she was a hot mess. She’d been crying, didn’t have a stitch of makeup on, and she just said, ‘I couldn’t decide if I wanted to go to a bar or if I wanted to come and see you.’

“And she said, ‘I decided to come see you because you would make me feel better.’ I’ll never forget it. I told her, ‘That was the highest compliment.’ And she said, ‘Well, I meant it. At that time, I was as low as low could be. I knew if I came and saw you, that you would transform me, make me feel good and minister to me, and that I would leave feeling full.’ And we did.”

If you’re a millennial buyer, take a look at Merle Norman Cosmetics franchise

Merle Norman Cosmetics franchise offers young adults what they’re seeking in a career. Opening a franchise with us allows you to build your own business that’s both financially and personally rewarding.

Merle Norman Cosmetics is committed to helping women feel beautiful. While beauty quickly becomes apparent on the outside, it begins with women feeling comfortable in their own skin, proud of their appearance and confident in who they are. Merle Norman’s mission is to give every woman a more beautiful life.

We’d love to talk with you, particularly if you’re a millennial. You can learn more about the opportunity and our company by exploring our research pages and requesting a copy of our free Franchise Information Report.

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