Social Media Advertising With Merle Norman Franchise

Why Use Social Media Advertising for Franchise Marketing?

No matter how great your product is, if no one knows about it, no one is going to buy it. That’s why advertising is so important, and why social media advertising has roared into popularity over the last couple of decades. Simply put, social media is where the eyeballs are, which is why Merle Norman franchises are supported with both traditional and new types of media.

That means not only creating eye-catching social media ads and posts, but it also means tracking those sales, trying specific campaigns targeted to geographic locales, trend watching, and more. And finally, all of Merle Norman’s advertising, be it print, broadcast, or online, is carefully vetted after the fact to see what’s working, what’s not, and where improvements can be made.

Franchise owners with Merle Norman love utilizing social media marketing because of the no cost to set up profiles and start growing your business’ digital footprint. Ready to start running social media ads? The Merle Norman support team is always available to provide guidance and support for every aspect of running your Merle Norman franchise, including help with social media advertising.

Merle Norman social media advertising

Social Media Advertising with Merle Norman

A nimble, scalable advertising program is part of the Merle Norman franchise DNA. When she founded the company, Merle Norman ensured growth by marketing to customers where they were. It was the Great Depression, and while women wanted beauty products, money was tight. Mrs. Norman invented the “try before you buy” business model, advertised it, and landed business thanks to that notion of reduced risk.

Over the years, advertising campaigns have run in print as well as broadcast media, and mailing cards and notes to clients for birthdays and other special occasions. Now they are joined by an equally extensive social media advertising suite of programming. They are very owner-interactive, and just one of the many ways Merle Norman supports franchise owners.

“Our advertising program is very generous, paying 60% of media costs and postage for approved advertising programs that Merle Norman beauty franchise owners can engage in,” Richards explains. “And then we also provide free and ongoing national advertising via our online initiatives that Studio Owners partner with the revenue and contacts generated through our ecommerce platform. Mrs. Norman knew that good advertising was key to keeping a brand front and center in consumer’s minds, and that’s as true today as it was in the 1930s. And like she did then, our goal is to make those programs accessible, affordable and invaluable to our franchise owners.”

Learn More about Franchising with Merle Norman

For almost a century, Merle Norman has been creating beauty with high-quality, affordable skin care products and services. At the same time, it has allowed thousands of franchise owners to build businesses. Why not make now the time to open a Merle Norman franchise, or add our exciting line of products to your existing retail business?

For more details about owning a Merle Norman franchise, visit our research pages here. If you’re ready to take the leap into business ownership and invest in a Merle Norman, we invite you to fill out our form here, and a member of our team will be in touch!

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