Looking at a Personal Care Industry Franchise? Consider a Merle Norman Cosmetics Franchise Instead

Our top beauty franchise has strong brand recognition, loyal customers and innovative products

If you’ve been researching franchise investment opportunities in the personal care industry, there are several reasons to consider investing in a Merle Norman cosmetics franchise versus another type franchise such as a massage franchise.

Consider first of all the amazing longevity of the Merle Norman cosmetics and skincare brand. Founded in 1931 by a woman entrepreneur truly ahead of her time, Merle Norman’s business model has survived and thrived during uncertain times, attracting new generations of fans and owners, unlike many massage franchises, nail or hair concepts that tend to pop up as trendier concepts.

The Merle Norman business model also successfully pivoted during the pandemic, as consumer demand remained high but purchasing habits changed. Massage services, however, are limited as a high-touch industry and may not always be marketable if restrictive social distancing measures are once again put in place. Skincare and makeup, however, are always top of mind for consumers even during times of uncertainty and can be purchased online if in-person shopping is restricted.

If you’re passionate about beauty, makeup, and helping people look and feel their best, you can own a Merle Norman studio that allows you to do exactly that and with a brand that has your back. We start with initial training at our headquarters in Los Angeles and continue with ongoing training and support. As a studio owner, you’ll stay in the know on the latest and greatest in beauty trends, makeup artistry techniques, and product information. It’s no wonder Merle Norman ranks 4th on the list of “25 Best Salon and Beauty Franchises of 2021” recognized by industry publication Franchise Chatter.

“We really want potential franchisees to know that you won’t be alone in this business,” says Beth Butler, Director of Franchise Sales of Merle Norman Cosmetics. “We have an army of people at our corporate headquarters who are as invested in their success as they are and we care very deeply for each of our studio owners and how well they perform.”

Merle Norman is an affordable and rewarding cosmetics franchise investment in the booming makeup and skincare industry

If you’re looking at investing in personal care services franchise, you’ll want to take note that Merle Norman is a much more affordable brand. With an approximate initial investment of $93,671 to $177,888, Merle Norman is a more affordable investment versus many other franchise opportunities..

Merle Norman is also a brand that is recession resistant as consumers still want to invest in personal and self care when times get tough. We attract loyal customers that stick with us through good times and times of uncertainty. With over 1000 locations in North America, our cosmetics and skincare franchise is empowering women to realize their dream of small business ownership in the booming beauty industry, expected to reach $805 billion by 2023. Not to mention many consumers favor American brands and local retailers. And as Merle Norman offers an incredibly diverse range of products that meet the needs of all ages, skin types and concerns, we appeal to a broad demographic and not just one.

“Our products are always going to stand the test of time. We invest in brand new technology and our products are on par or on better or better than the most prestigious and expensive brands out there,” says Travis Richards, Board of Director and Executive at Merle Norman.

Merle Norman offers bonus incentive for entrepreneurs who want to bring our time-proven concept to their community

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding many new studio franchise units in 2021. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners. Merle Norman offers additional opening incentives for veterans as well as front line workers, with a sign-on bonus of $3,500. Please reach out for more information.