Merle Norman is a Sponsor of the 2021 Wrangler National Finals Rodeo in Las Vegas

Our iconic brand is the first ever makeup store franchise to sponsor the Cowboy Christmas retail experience, with the potential to reach 175,000 new customers

Iconic cosmetics franchise Merle Norman has been a pioneer in the beauty industry for 90 years, and in December, we’ll become the first cosmetics company in the history of the Wrangler National Finals Rodeo to sponsor their annual Cowboy Christmas retail event. The Merle Norman brand has a longstanding commitment to creating community with customers and this event attracts 400,000 fans, with half of the anticipated 175,000 attendees at the retail experience being women between the ages of 40 to 55 who earn more than $100K.

Merle Norman understands this demographic well and we look forward to reintroducing our brand—a true American Original—as both a partner of the National Finals Rodeo (NFR) and a vendor at the popular Cowboy Christmas event.

“I’ve attended the NFR for years, and each year I shop at Cowboy Christmas noticing that there aren’t any cosmetic brands present for the attendees—half of whom are women. Merle Norman Cosmetics is a 90-year-old family-owned company steeped in the rich history of Americana– just like the NFR. It’s a natural fit. We’re thrilled to be paving the way for women’s brands and showcasing our brand heritage, products, and franchise offerings at our Cowboy Christmas Booth,” says Travis Richards, Merle Norman Cosmetics executive.

The Wrangler NRF Cowboy Christmas takes place at the Las Vegas Convention Center December 2-11, 2021. Merle Norman representatives will be interviewed throughout the course of the event, and the brand will be featured extensively in a variety of media sources. The Merle Norman Cosmetics booth, featuring makeup artists offering mini makeovers, consultations, products, and franchise information, will be a cowgirl oasis in the midst of an event focused on mostly male-oriented offerings.

Merle Norman is an makeup store franchise empowering brand steeped in the entrepreneurial American dream

Merle Norman lived the American success story, launching her cosmetics empire from her kitchen in 1931 in the midst of the Great Depression. Through Merle Norman’s established franchise model, hundreds of entrepreneurs have lived out their own dreams of building their successful cosmetics franchise business. It’s not uncommon for some Merle Norman cosmetics franchise owners to pass down their passion for Merle Norman from generation to generation. Studio owner Corene Edgar opened her first Merle Norman studio in 1977 in Ozark, Alabama, and her daughter, Kim, and her granddaughter, Brooke, are now in the business. We’re a legacy cosmetics franchise brand that attracts generations of owners and customers alike.

While we pride ourselves as a legacy brand, we are also forward-thinking, setting the bar on ingenuity and quality, continually developing and releasing new products. Today’s consumer focuses as much on skincare products as they do cosmetics, if not more, and at Merle Norman our comprehensive skincare products offer the latest ingenuity while offering the familiarity of an iconic American brand.

“Merle Norman’s has stood the biggest test of all-time and we’re going to march headstrong with our arms wide open into the next few years,” says Richards, who is also a Merle Norman board member.

The recession-resistant beauty industry was booming at $532 billion before the global pandemic and demand is expected to continue to rise as events and other in-person socializing make a resurgence. Our brand attracts loyal, lifetime customers that are loyal to us during uncertain times. Ultimately, their graceful aging and beautiful skin are a testament to the quality of our products.

Ready to open a Merle Norman Cosmetics studio in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding many new studio franchise units in 2021. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.