Merle Norman’s Products Set Us Apart

Our longstanding cosmetics franchise continues to set the bar high for premium innovative skincare, which sets us apart, and makeup that attracts lifelong customers

Iconic cosmetics franchise Merle Norman just celebrated 90 years of business and we are as relevant as the day pioneering businesswoman Merle Norman began making her legendary products out of her kitchen in 1931. Merle Norman’s cosmetics franchise has been meeting skincare and beauty needs with prestige products at an affordable price for decades. We use only the best ingredients and technology available to develop premium formulas that garner industry awards and buzz year after year. Merle Norman’s cosmetic products set us apart from others.



Some of our most recent recognitions include Allure Magazine’s Best of Beauty Awards for our Soft Touch Eye Pencil and InStyle’s 2020 Reader’s Choice Awards for our Ultra Rich Hand Cream. We also regularly garner mentions in some of the most popular women’s publications tracking on trend skincare and makeup products — Who What Wear, Allure, and InStyle.

“We have a product that we can sell with complete confidence. You’re going to get your money’s worth and see results from skin care. We’re on trend and we’re not your grandmother’s makeup anymore,” says Kim Kelly who, along with co-owner Kris Kline, own the Montrose, California, studio.

For entrepreneurs with a passion for skincare and beauty and the drive to be that go-to expert in their community, Merle Norman is a rewarding and potentially profitable business. Our studio owners enjoy being a part of a longstanding, respected brand that has adapted and thrived over the decades during uncertain times, which is a true testament to our resilient business model. Not only do our customers stick with our brand, but so do our cosmetics franchise owners. The average Merle Norman franchisee stays with our brand for more than 30 years.

Our R&D team continually focuses on innovative, high-quality products

While we pride ourselves as a legacy brand, we are also forward thinking, setting the bar on ingenuity and quality, continually formulating new products and releasing new lines. Today’s consumer focuses as much on skincare products as they do cosmetics, if not more, and at Merle Norman our comprehensive skincare products offer the latest ingenuity. Take, for example, our Skintelligent line, launched in 2018 as the industry’s first comprehensive skincare system featuring probiotic technology.

High-quality skincare and makeup never go out of style. Consumers want brands that are based on integrity and quality. It’s no wonder that consumers spanning generations continue to turn to our products as both high quality and on trend.

“Merle Norman’s has stood the biggest test of all-time and we’re going to march headstrong with our arms wide open into the next 90 years,” says Travis Richards, family member, Board of Director, and Executive at Merle Norman.

The recession-resistant beauty industry was booming at $532 billion before the global pandemic and demand is expected to continue to rise as events and other in-person socializing make a resurgence. Our brand attracts loyal, lifetime customers that stick with us during uncertain times. Ultimately, their graceful aging and beautiful skin are a testament to the quality of our products.

Ready to open a Merle Norman Cosmetics studio in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding many new studio franchise units in 2021. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

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