New Store Designs Promote the Modern-Day Merle Norman

90 years strong and better than ever, our iconic beauty franchise has a modernized new look that’s in keeping with our cutting-edge product line

Merle Norman beauty franchise

Step into a newly designed Merle Norman Cosmetics Beauty Franchise and you’ll be surrounded by boutique, luxe surroundings – crystal chandeliers, modern display cases, sleek seating, and a layout that evokes a high-end salon. The new look of the modern-day Merle Norman perfectly complements our innovative products that have stayed on the cutting edge of the latest formulas and trends in skincare and beauty for 90 years.

At Merle Norman, we are proud of our strong legacy born the day pioneering businesswoman, Merle Norman, began making her legendary formulas from her kitchen during the Great Depression. Today, our salon owners continue to keep up with the latest in skincare and beauty products for the modern consumer.

We use only the best ingredients and technology available to develop premium formulas that garner industry headlines and accolades year after year. We’ve gotten industry press from some of the top publications in beauty and style such as Allure and InStyle.

“We have a product that we can sell with complete confidence. You’re going to get your money’s worth and see results from skin care. We’re on trend and we’re not your grandmother’s makeup anymore,” says Kim Kelly who, along with co-owner Kris Kline, own the Montrose, California, studio. Our products continue to garner recognition from the top beauty and style publications in the industry, from InStyle to Allure.

In addition to being personally rewarding and a brand that has been “all natural” since our founding nearly 90 years ago (we never test our products on animals), a career with Merle Norman offers great potential for profitability. The initial investment to begin operations of a Merle Norman Cosmetics studio begins at a very affordable $37,671. With no franchising fees or ongoing royalty fees and a 60% reimbursement program on select advertising, we are an iconic brand you can join at an attractive price point.

Merle Norman beauty franchise models and floor plans offer flexibility

When you decide to open your Merle Norman Studio you have several flexible studio models and floor plans to choose from. In fact, many of our owners sell accessories such as jewelry and small gifts to give the studio a boutique destination setting within the local community. We also offer the store within a store floor plan, which allows you to place a Merle Norman Cosmetics Studio inside an existing complementary retail business, such as a bridal or gift shop. Read more about our Studio model and floor plan options.

Merle Norman beauty franchise

Multi-unit owner Barbara Norris chose Merle Norman as a second career path and continues to encourage younger women to consider it as a potentially profitable path that could take them all the way to retirement, especially in today’s uncertain economic times.

“If you are going to open a brick-and-mortar business in this day and age, why not do it with a company that’s been in business almost 90 years?” says proud multi-unit owner Meredith Poland in Indianapolis, Indiana. “I think the heritage of Merle Norman is something to be valued. They have been producing cosmetics from start to finish with an established business model and product development right here in the U.S. for nine decades. When you decide to take a big risk and a big leap of faith and say, ‘I’m going to open a business,’ this is the kind of company you want to partner with.”


Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

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