Merle Norman Skincare Line Receives Accolades in Forbes’ Style & Beauty Section

Our beauty franchise new charcoal scrub product featuring cutting-edge technology is named one of 2021’s “best new skincare launches” by leading business publication

Iconic beauty franchise Merle Norman was recently spotlighted by Forbes’ style and beauty section in a roundup of the “best new skincare launches you’ll want to add to your beauty routine.”

After a year of Zoom meetings and mask wearing, beauty and skincare sales are expected to rise to pre-pandemic levels and the Merle Norman R&D team is continually working to develop new products to keep our brand as relevant as the day we were launched in 1931. Our new Exfoliating Charcoal Scrub, highlighted in the Forbes article, features bamboo-derived activated charcoal powder and glycerin-gel technology. It’s just another example of how the iconic Merle Norman beauty franchise  continually strives to stay at the forefront of skincare, utilizing the best ingredients and latest technology.

“We’ve invested heavily in operations, buying brand new equipment, allowing us to make better products faster,” says Travis Richards, Board of Director and Executive with Merle Norman.  “We’ve also invested heavily in technology to allow us to better understand our business and to meet our studio owners’ needs. We have amazing products. We have products that work. They’re not just products that have hype.”

For entrepreneurs with the drive to be the go-to skincare and beauty expert in their community, Merle Norman beauty franchise is a rewarding and potentially profitable business. Our studio owners enjoy being a part of a longstanding, respected brand that has adapted and thrived over the decades during uncertain times, which is a true testament to our resilient business model. Not only do our customers stick with our brand, but so do our cosmetics franchise owners. The average Merle Norman franchisee has been with our brand for more than 30 years.

Merle Norman focuses on innovative, high-quality prestige products that are affordable and attract life-long fans

While we pride ourselves on the longevity of our brand, we are also forward thinking, continually formulating new products and releasing new lines. The majority of our products have been created, made, or assembled in California since 1931. Our famous “Try Before You Buy” slogan helps drive our goal to make customer satisfaction number one. And while some brands claim to adhere to the “all-natural” trend, Merle Norman has made and tested our brands at our headquarters in Los Angeles for decades, and we never test on animals, only humans.

High-quality skincare and makeup never go out of style and self-care is in the spotlight. It’s no wonder that the Merle Norman brand has attracted generations of loyal customers who rely on our products as well as the expertise of their local Merle Norman studio owner.

“Merle Norman’s have stood the biggest test of all-time and we’re going to march headstrong with our arms wide open into the next 90 years,” says Richards.

Merle Norman at 90 is a brand that is far stronger today than it ever has been, and more importantly, a brand with a future that’s even brighter than the past. We attract loyal customers that stick with us through good times and times of uncertainty. If you want to own a business that places you in the heart and soul of your community, offering award-winning, reasonably priced prestige skincare and beauty products, Merle Norman is an affordable investment opportunity that you can be passionate about.

Ready to open a Merle Norman Beauty Franchise in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding many new studio franchise units in 2021. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.