Owning a Beauty Supply Franchise Allows You to Meet Rising Demand for Self Care

Consumers are spending more on self-care than ever and Merle Norman stands out as trusted name with products for every age and stage of skincare and beauty supply franchise needs

As the world is slowly opening back up, the demand for self care is rising and owning a beauty supply franchise such as Merle Norman meets that growing demand.

People want to look their best as life returns to normal and Merle Norman has been a longstanding go-to in the beauty industry. Our 90-year-old brand is more relevant than ever, continually investing in new technology and developing new products showcasing the latest in makeup and beauty trends. We also offer a full line of skincare products for all ages, skin types and complexes, including aging skin, which meets consumer demand for the growing 50 plus demographic.

High-quality skincare and makeup never go out of style. Consumers want brands that are based on integrity and quality. It’s no wonder that consumers spanning generations continue to turn to Merle Norman.

“Merle Norman’s has stood the biggest test of all-time and we’re going to march headstrong with our arms wide open into the next 90 years,” says Travis Richards, family member, Board of Director, and Executive at Merle Norman.


The recession-resistant beauty industry was booming at $532 billion before the pandemic and demand is expected to continue to rise as in-person activities for school, work, church, entertainment and more resume. Our brand attracts loyal, lifetime customers during uncertain economic times and our high-quality products at an affordable price point also lend themselves to daily self-care, rather than indulgent practice.

Merle Norman, beauty supply franchise, continues to innovate in the popular self-care space

While Merle Norman proudly acknowledges our legacy brand status, we are also very forward thinking, with an R&D team continually setting the bar on ingenuity and quality. Today’s consumer focuses as much on skincare products as they do cosmetics, if not more, and at Merle Norman our comprehensive skincare products offer the latest technology, and are often pioneering in their space Take, for example, our Skintelligent line, launched in 2018 as the industry’s first comprehensive skincare system featuring probiotic technology.

In addition to our award-winning, prestige products at an affordable price point, Merle Norman is known for a highly personalized customer service experience not found in your typical big box retail store.

“Customers can come into our stores and we’re nothing but Merle Norman. We’re all one brand and we’re more personalized. They go to Sephora and Ulta, and it’s just a ‘Wal-mart’ of this, that, and the other. There are too many name brands and it’s confusing,” says Barbara Norris, multi-unit studio owner, Scottsdale, Arizona. “And at a drugstore, they don’t get to try before they buy. They buy it. Well, I have had numerous customers come in and say, ‘Oh my goodness. I got this foundation at the drugstore. I paid this for it and it’s horrible. Oh, I just love yours.’ And even though they know ours may cost a little more, it works. They’re actually saving money and getting a better brand.”

For entrepreneurs with a passion for the best in self-care products on the market and the drive to be that go-to expert for beauty and skincare in their community, Merle Norman is a rewarding and potentially profitable business. Our studio owners enjoy being a part of a longstanding, respected brand that has continued to thrive over the decades during uncertain times, which is a true testament to our resilient business model and reputable products.

Ready to open a Merle Norman Cosmetics studio in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding many new studio franchise units in 2021. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

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