Merle Norman Franchise Growth Up 56 Percent in 2018
Merle Norman Cosmetics franchise adds 47 new studio owners, looks ahead to a robust 2019
“We’ve had an incredible year of growth,” says Travis Richards, Vice-President of Franchising for Merle Norman Cosmetics. “We’ve worked really hard this year, and it’s paid off with a 56 percent growth in our number of new franchisees over last year. There’s so much energy and excitement around our brand right now: we’ve updated our studios with a new design and new look, we rolled out Merle Norman spa services, and we launched a new franchise recruitment website. All of these positive changes have trickled down to every area of the company, including our franchise sales department, which translated into record-setting expansion.”
As 2018 concludes, Merle Norman Cosmetics franchise is looking enthusiastically to what awaits in the new year. 2019 is expected to continue the upward trajectory for the company in the form of more franchisees, more studios, and more sales for the brand overall.
“2019 is the final evolution of Merle Norman for the next decade,” says Richards. “We’ll usher in the last pieces of the interactive selling initiative through play tables and our new merchandising, and we’ll continue adding Merle Norman Spa services to both new and existing studios. You should also see e-commerce, in partnership with our franchisees, launch in 2019, which everyone is excited about.”
Our goal for franchisee growth for 2019 is 65 in new and resale studios. There’s a great opportunity for continued growth with resales, as seasoned, tenured owners are ready to retire. We’re seeing that new franchisees buy these existing studios, update them and are doing four to six times more in a year than the previous studio ever did. We’re eager to see established studios flourish when new owners take over. We also hope to see more owners operating several studios, so we’ll be offering incentives for multi-unit ownership.
“This is a really exciting time to be part of Merle Norman,” says Richards. “Merle Norman Cosmetics has a rich legacy but is always reinventing to remain current. We’re more relevant now than ever before. I can’t wait to see what the future holds for our company and everyone who is a part of it.”
Now is the time to become a Merle Norman Cosmetics studio owner
Extended by Merle Norman herself since 1931 to entrepreneurs, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.
There’s never been a better time than right now to become a Merle Norman cosmetics franchisee. We are in the middle of a successful, exciting franchise recruitment effort, which will position our company for growth and expansion into the next decade.