Who Makes A Great Merle Norman Franchise Owner?

A flexible footprint and the opportunity to start small and grow over time makes Merle Norman a best bet in the lucrative cosmetics industry

Just as there is no “one size fits all” product in the Merle Norman beauty portfolio, there’s no cookie-cutter description of a Merle Norman cosmetics franchise owner. The Merle Norman family is made up of men and women, first-time business owners, seasoned entrepreneurs whose Merle Norman location has been in the family for years, single-store operators, multi-unit owners, millennials, baby boomers … the list can (and does) go on.

What unites them is a passion for owning their own business and for bringing a high-quality skin care franchise like Merle Norman to their communities. Merle Norman was ahead of her time – a pioneer in cosmetics and franchising who believed in creating authentic products that work, and for perfecting a revolutionary “try before you buy” business model that builds customer trust and loyalty. Her legacy is a business model that works in all size markets, and for entrepreneurs who are just getting started or have years of experience.

Empowering women for almost a century

Many Merle Norman cosmetics franchise owners are women, thanks to the founder’s vision of a business that women could own and run successfully, something fairly rare in the 1920s and 1930s. 

 Merle Norman franchise owners carry on that vision. While they are operating a thriving business, our owners pride themselves on the art of the one-on-one consultation. The ability to provide superior service, build a strong relationship, and connect with the customer is what our brand is known for, making Merle Norman a natural fit for anyone who wants to be up front, talking with and helping customers vs. sitting in a back office pushing paper.

Flexible floor plan models offer choice

Merle Norman also offers variety when it comes to the type of franchise you can own. In some markets, existing franchises are for sale, allowing you to step into a business that is already well-known and loved in the community. A new franchise is also an option, providing the opportunity to bring the internationally known Merle Norman name into your town. And if you have an existing business, such as a gift shop, florist or other boutique-style operation geared toward women, Merle Norman offers the opportunity to tailor a product selection that aligns with your current offerings — maximizing the revenue of your existing footprint.

“Merle Norman cosmetics franchises have been around for almost a century,” says Travis Richards, Vice President of Franchising. “That’s because of the amazing quality of our products, and also the hard work and enthusiasm of franchise owners. Consumers know that when they come to a Merle Norman franchise they are going to get that ‘personal touch’ they value, which builds brand loyalty. It’s a business model that can, and does, work well for a wide variety of entrepreneurs.”

For almost a century, Merle Norman has been creating beauty with high-quality, affordable skin care products and services. At the same time, it has allowed thousands of franchise owners to build successful businesses. Why not make now the time to open a Merle Norman franchise, or add our exciting line of products to your existing retail business? 

Learn more about the Merle Norman franchise opportunity

For in-depth details about owning a Merle Norman franchise, download our Free Franchise Opportunity Report. You also can learn more by visiting our research pages.