Merle Norman Cosmetics Franchise is All About Empowering Women Entrepreneurs

Our iconic cosmetics franchise brand helps women become thriving entrepreneurs in a business that helps women look and feel their best

As a Merle Norman Cosmetics franchise owner, not only do you get to be a part of a brand that is empowering you as a woman, but you also get to help women everyday by providing quality cosmetics and skin care.

Merle Norman Cosmetics was founded on the belief women should have every right and opportunity to thrive as business owners. The founder herself, Merle Norman, opened her first studio in 1931, in a time when women weren’t necessarily business owners. But over the years, Merle Norman Cosmetics has given hundreds of women the opportunity to achieve business success by owning and operating their own studios.

“Merle Norman was the embodiment of female entrepreneurship in a time when women didn’t work,” says Travis Richards, Executive and family of Merle herself at Merle Norman Cosmetics. “It was really unusual for women to have non-traditional jobs. At that time, it was acceptable to be a nurse, a schoolteacher or a secretary. Merle Norman really broke the mold, started a company, started it by having people try the products she was making in her kitchen, and it became the beginning of ‘try before you buy.’ She created the concept of trying the product and making sure it works for you as a consumer, before you invest your hard-earned dollars to buy it.”


In a world where, increasingly, it’s become ever more important to prop women up for success in business, Merle Norman Cosmetics was at the forefront of this, beginning in 1932 with the first “franchise”!. Our business model since our inception was the only cosmetics brand- or any other business model a woman could own. We lead the charge!

Our franchisees also can pass on that feeling of empowerment through our products and services. Merle Norman Cosmetics has always been committed to helping women feel beautiful, comfortable in their own skin and confident in who they are. After all these years, we’re still a family-owned business dedicated to helping women look and feel their absolute best.

“Merle Norman’s original vision for helping others lives on in the outstanding integrity and efficacy of our brand,” Richards said. “No other cosmetics or skin care line has our history of an American success story; no other beauty product has life-long customers whose skin looks decades younger because they’ve only ever used Merle Norman cosmetics.”

Countless women who have pursued their dreams of business ownership with Merle Norman Cosmetics have realized the benefits of taking control of their futures and building a meaningful life for themselves and their families. Not only do our products focus on skin care, we also offer foundations, concealers, powders, color collections as well as spa services. And, one thing all our franchisees have in common: a passion for helping others feel better about themselves through the beauty and artistry of our cosmetics.

“It’s so rewarding to have a business where you are your own boss,” says Kim Kelly, Studio owner in Montrose, California. “It is a great business to get into. For me, it’s been a confidence builder all my life.”

Ready to open a Merle Norman Cosmetics studio in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

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