Meet Merle Norman Franchise Owner Madelin White
After almost a half century in business, this franchise owner has become a gathering place and social center for a wide-ranging and grateful clientele
To hear Madelin White tell it, her Merle Norman beauty franchise is far more than a business. As she told local media representatives who recently profiled the shop, her clients have become “like family.”
“There’s lots of them. And that’s what keeps me here, because I would miss all of them a lot,” says White, who has been operating her Merle Norman franchise in Lacy, Washington, for 45 years.
Longtime customers are fast friends
The article detailed the friendship between White and a loyal client, Alice Baldo, who “looks forward to her hair appointments on Madelin’s salon side at Merle Norman every other week. After moving to the South Sound region from Vermont in 2001 to be closer to her daughter, Alice soon discovered Madelin’s shop when searching for a new salon. Upon meeting Madelin, Alice says she was instantly attracted to her genuine interest in people. “We hit it off beautifully,” Alice says. “One of the things I remember right away was Madelin’s warmth and her welcoming personality, so that made me feel like coming back.”
Madelin felt the same way about Alice, the story goes. “Alice is probably the most positive person I have ever met in my entire life,” White said. “No matter what has happened to her, and believe me, she’s been through a lot, she’s always smiling and she’s always positive about it. When she lost part of her leg, you know what her remark was? ‘You know, if it happened to a younger person, it would have been much worse, but I’m OK. I’ve lived a good life.’”
Loyal customers build ongoing business
White added that customers like Baldo are why she has continued to own and operate her Merle Norman cosmetics franchise, and why friends and family see it as much more than a business.
When asked if she will retire, [White] says she has developed too many ties to walk away from the business. “It has become a family business,” Madelin shares. “They’re not just customers. Probably seven out of 10 people who walk in my store hug me. And that’s how I feel about them. I want that. I live for that.”
Enjoy the full story here.
For almost a century, Merle Norman has been creating beauty with high-quality, affordable skin care products and services. At the same time, it has allowed thousands of franchise owners to build successful businesses. Why not make now the time to open a Merle Norman franchise, or add our exciting line of products to your existing retail business?