Cosmetics Industry Estimated to Reach $805 Billion By 2023

Skincare product sales are expected to propel the growth of the global beauty  industry, making now a great time to own a Merle Norman Cosmetics franchise

Entrepreneurs looking to own a business with impact should consider investing in a cosmetics franchise within the booming $532 billion global beauty industry – and it’s not stopping anytime soon. The cosmetic industry is growing faster today than ever before and is poised to reach $805 billion by 2023, according to Reuters Plus. The high demand for beauty and cosmetics is driven by skincare products, which accounts for 60 percent of the total profit in the industry. 

This is where Merle Norman, a legacy cosmetics franchise, excels. Founded in the 1920s, Merle Norman started an empire in the kitchen of her California home. The result was the innovative “3 Steps to Beauty” featuring PowderBase™, Cleansing Cream™ and Miracol® PowderBase™. Nearly a century later, the latter two are still bestsellers and the cosmetics and product standards she created are still highly respected across generations. More importantly, our unique skincare and beauty products cannot be found in any other brick-and-mortar beauty shop, department store or multi branded cosmetic store.

“Merle Norman was the embodiment of female entrepreneurship in a time when women didn’t work,” says Amy Hackbart, Chief Operating Officer at Merle Norman Cosmetics. “It was really unusual for women to have non-traditional jobs. At that time it was acceptable to be a nurse, a school teacher or a secretary. Merle Norman really broke the mold. She started a company by having people try the products she was making in her kitchen, and it became the beginning of ‘try before you buy.’ She created the concept of trying the product and making sure it works for you as a consumer before you invest your hard earned dollars to buy it.”

Today, Merle Norman Cosmetics remains a family-owned business dedicated to helping women everywhere look and feel their absolute best. Our company is located just miles from our original Ocean Park location and most of our products continue to be made in Los Angeles. With our long-standing “Try Before You Buy” philosophy and our modernized studios, Merle Norman is positioned for further expansion.

Why Should You Invest in a Cosmetics Franchise? 

As a Merle Norman studio owner, you will become part of our story, which is building on our past to create a brighter future. Our brand enjoys a time-honored legacy with loyal, lifetime customers. Ultimately, their graceful aging and beautiful skin are a testament to the quality of our products. 

More importantly, Merle Norman is committed to our franchisees’ success. We offer a proven,  successful business model designed to maximize your return on investment. This is why our studio floor plans vary in startup costs and are designed to fit most every location and budget. 

Merle Norman franchise owners do not have to pay any franchise or royalty fees, and we reimburse up to 60 percent for local marketing and advertising costs. Additionally, Merle Norman supplies your Studio with sample and demonstration products so your customers can “try before they buy.”

The best part? You do not have to have any retail experience to invest in a Merle Norman Cosmetics franchise. We are committed to investing in our franchise owners’ education and training, so they are equipped to own and operate a Studio from day one. Our education programs cover all aspects of Studio ownership, including best business practices, marketing strategies, skincare consultation and makeup artistry. 

“Some of our best studio owners have come from a second or third career,” says Travis Richards, Board of Director and Vice President of Franchising. “We’ve found that studio owners who are focused on education and helping somebody else – for example, school teachers or retired school teachers, nurses, flight attendants – have become very good owners because they’re organized, really understand customer service and want to help their communities.”

Ready to open a Merle Norman Cosmetics studio in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners. For in-depth details about owning a Merle Norman franchise, download our Free Franchise Opportunity Report. You can also learn more by visiting our research pages.