Build Your Retail Business With A Merle Norman Franchise Studio
Adding a colorful cosmetics presence will increase foot traffic and add value per square foot for every other aspect of the commercial space
Consumers love the idea of “one-stop” shopping. That’s why they are willing to try goods and services that are available at a business they already frequent. Savvy retailers recognize that, and that’s why many have opted to add a Merle Norman cosmetics franchise studio to their existing businesses.
“Many entrepreneurs know and love the Merle Norman brand because they use our cosmetics themselves,” says Travis Richards, Vice President of Franchising. “They know the value of Merle Norman, but they are not in a place to open a full-scale studio at the current time. By adding our products to their current business, they can have it all.”
A perfect fit for many types of business
Thanks to the ability to customize and tailor our product line, Merle Norman can be added to many types of retail footprints. Product selections are chosen to align with the specific store’s existing merchandise, creating a richer experience for the consumer as well as more revenue per dollar for the owner.
Some types of businesses that have added Merle Norman include:
- gift shops
- jewelry stores
- bridal/dress shops
And any other retail site geared towards women.
Enhance revenue quickly and organically
When a Merle Norman makeup franchise is added on-site, it creates a distinct and dynamic visual appeal that draws the eye. That means customers linger longer, and in addition to buying makeup they also may spend more elsewhere in the store. What’s more, because customers use their Merle Norman products daily they’ll be coming into the business more often in order to purchase more of their favorites, and try new shades and colors.
“Merle Norman cosmetics are a well-known and valued brand, and so shoppers will pause and see what’s new, as well as stock up on their favorites,” Richards says. “The Merle Norman display is tailored to fit in alongside the site’s other offerings and build revenue by attracting more business as well as boosting a customer’s existing onsite spend.”
For almost a century, Merle Norman has been creating beauty with high-quality, affordable skin care products and services. At the same time, it has allowed thousands of franchise owners to build successful businesses. Why not make now the time to open a Merle Norman franchise, or add our exciting line of products to your existing retail business?