Merle Norman Cosmetics Is Poised for Rapid Expansion
With new studios opening, a prestigious list ranking and focused energy on recruitment, the iconic American brand seeks new franchisees
Merle Norman Cosmetics, a beloved American brand that’s almost 90 years old, is making news with more than a dozen new studios opening this spring. Recently named to Entrepreneur’s prestigious Franchise 500 list, we’ve also launched a brand-new franchise website and recruiting campaign aimed at growing our brand by hundreds of franchise units in the coming years.
For Entrepreneur’s 39th annual list this year, we competed against more than 1,000 other companies for a coveted spot. The Franchise 500 list evaluates franchises in key areas of franchise operation, including costs and fees, size and growth, support, brand strength, and financial strength and stability.
By the end of May, we will have 13 new Merle Norman Cosmetics Studios open. Our goal this year is to sell 42 new studio franchises.
“Merle Norman Cosmetics has had an incredible start to 2018,” says Steven Jolton, Director of Franchise Sales for Merle Norman Cosmetics. “We’re excited to open new studios across the country, and we’re honored to have earned a spot on Entrepreneur’s Franchise 500 list. We’re always looking for passionate entrepreneurs who would like to partner with us as franchisees. Now we have engaging videos and informative articles at our new franchise website, where they can research the Merle Norman opportunity. We’re really proud to offer that to prospective franchisees. All of this helps us ramp up and focus our recruitment and growth efforts.”
Who makes an ideal Merle Norman Studio owner?
Merle Norman Cosmetics franchise development team is looking for one primary characteristic in their studio owners: an enthusiasm for their work and helping others.
“I want somebody who’s got passion,” says Jolton. “Passion for helping people and passion for doing something that they can build and be their own. I think that’s really going to be the key to success.”
“Some of our best studio owners have come from a second or third career,” says Travis Richards, Director and Vice President of Franchising. “We’ve found that studio owners who are focused on education and helping somebody else — for example, school teachers or retired school teachers, nurses, flight attendants — we have found that they have become very good owners because they’re very organized, they really understand customer service, and they just want to help their communities.”
Now is the time to become a Merle Norman Cosmetics franchise owner
Retail or cosmetics experience is not necessary to own a Merle Norman Cosmetics Studio. We will train you in every area to be an expert beauty consultant and business owner. Startup costs range from $34,803 to $55,750 (not including real estate costs).
There’s never been a better time to start your own cosmetics business with Merle Norman. Join us as we grow our iconic brand across the United States.