Merle Norman Cosmetics Is a Stand-Out Facials Franchise
Esthetician entrepreneurs find career satisfaction with a facials franchise with Merle Norman
According to Statista, almost 3 million Americans got a professional facial four times or more during a six-month period in 2018. With so many people — men and women — buying facial experiences regularly, it makes perfect sense that estheticians and other entrepreneurs with an interest in the spa industry would seek to open a facials franchise. Merle Norman Cosmetics offers a stand-out facials franchise opportunity that also offers the franchise owner multiple revenue streams, making the potential for profitability even higher.
For nearly a century, Merle Norman Cosmetics studios have been an attractive business to own. Merle Nethercutt Norman was a pioneer in cosmetics, skin care and franchising. She believed in creating authentic products that work and in empowering women through business ownership. She began extending franchise opportunities to entrepreneurs in 1931, and our opportunity still offers franchisees personal and professional fulfillment as Merle Norman Cosmetics Studio and MN Spa owners.
Merle Norman facials franchise offers spa-grade exclusive facials
Within the last couple of years, we’ve expanded our product and service line to include the MN Spa — offering facials that use our proprietary products. Merle Norman’s three exclusive facials, offering spa-grade formulations, include: The Clean Sweep Facial℠ (designed to exfoliate, purify and control oily areas), the Afterglow Skin Illuminating Facial ℠ (features a highly effective multi-fruit acid peel with powerful antioxidants that help remove dead skin cells and refine skin tone) and Smooth + Firm Youth Boosting Facial℠ (an innovative modeling mask applied to help restore natural moisture and firmness, and to plump up the skin).
Known for our “Try Before You Buy” philosophy, Merle Norman Cosmetics has always freely shared samples, given away promotional Gifts With Purchase and offered free consultations and makeovers. The free Express Facial is another way that customers can try out the facial experience with a mini-facial that only takes about ten minutes. Our five Express Facials also use exclusive products:
- Apple & Cinnamon Pore Cleansing
- Cocoa & Vanilla Brightening
- Lavender & Ginseng Hydrating
- Oat & Chamomile Soothing
- Pumpkin & AHA Retexturizing
“The U.S. Bureau of Labor Statistics found that the fastest-growing occupation from 2014 to 2024 is the esthetician — at a rate of 12%,” says Travis Richards, Vice President of Franchising. “For those estheticians who want to open their own facials franchise, Merle Norman Cosmetics and the MN Spa is perfect! With the spa services, you don’t need additional cash flow for inventory. It also adds to incremental sales of your retail product because you’ll be using the product during a pampering service that truly does make your client’s skin feel better. As a franchise owner, offering both cosmetics and facials will mean a lot to your bottom line.”
We estimate that most studios could conservatively generate approximately $52,000–$80,000 annually in services, assuming only one treatment room and 24 facials per week at an average service price of $69–$105.
Since most facial customers develop an ongoing relationship with their esthetician, the potential for repeat business from spa clients is huge. These clients are also more likely to purchase products used during their treatments and those their esthetician suggests.
Learn more about opening a facials franchise with Merle Norman
If you’ve been researching the possibility of opening a facials franchise, look no further than Merle Norman Cosmetics and the MN Spa. Offering three exclusive spa-grade facials and five exclusive Express Facials, Merle Norman franchise owners can work as estheticians alongside their cosmetic studio business.