Who Makes an Ideal Merle Norman Cosmetics Studio Owner?

A passion for customer service is a primary quality of successful franchise owners

Our most successful Merle Norman Cosmetics Studio franchise owners come from a variety of backgrounds, but they all have one thing in common: they are passionate about helping others feel better about themselves through the beauty and artistry of our products. We are aggressively recruiting entrepreneurs — with a love of business, an enthusiasm for beauty and a heart for others — to open franchises in markets across the country.

Merle Norman franchise owners at ribbon cutting

“Who is our ideal Merle Norman Studio owner?” asks Travis Richards, Director and Vice President of Franchising. “She’s a woman of confidence and a leader in her community. She’s compelled to serve others by helping them feel and look better. She’s not distracted by chasing after what’s new and trendy; instead, she appreciates the integrity and value of our products and can’t rest knowing there’s someone out there who hasn’t tried Merle Norman yet. That’s the type of woman who makes an ideal cosmetics studio owner for us.”

Merle Norman Cosmetics is an American success story. For nearly a century, our studios have been an attractive business to own. Merle Norman was ahead of her time — a pioneer in cosmetics and franchising who believed in creating authentic products that work. She also empowered women through business ownership, and today we are thriving with her original passion, vision and tenacity. Our product quality, integrity and legacy are unparalleled. Extended by Merle Norman herself since 1931 to entrepreneurs, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

Merle Norman Cosmetics Studio franchisees build lifelong businesses

The average Merle Norman Cosmetics studio owner stays with their franchise for more than 30 years. That commitment to Merle Norman and love of our legendary brand is remarkable. In an industry where the latest makeup techniques drive sales for the bigger cosmetics retailers, Merle Norman relies on its legacy of longevity.

“If you are going to open a brick-and-mortar business in this day and age, why not do it with a company that’s been in business almost 90 years — rather than just some new, up-and-coming company that might be hot for a quick minute and then might not make it?” says Meredith Poland, a multi-unit studio owner in Indianapolis. “I do think that the heritage of Merle Norman is something to be valued. They have been producing cosmetics from start to finish, from product development to the time that it goes in the package, for more than 86 years here in the U.S. This is the kind of company that you are partnering with when you decide to take a big risk and a big leap of faith and say, ‘I’m going to open a business.’ ”

Is Merle Norman Cosmetics franchise ownership right for you?

If you’re looking for a rewarding career full of fun, flexibility and freedom with a reputable company, then owning a Merle Norman Cosmetics studio could be perfect for you. To get an even better idea, take a look at the questions below. If you can answer “yes” to most of them, then we encourage you to get in touch with a member of our team.

  • Do you want to be an entrepreneur? Are you looking to be your own boss, make all the business decisions and create your own destiny?
  • Are you enthusiastic about helping others? Do you have a passion for customer service? Do you get satisfaction seeing others succeed and helping them reach their goals?
  • Do you love beauty, fashion, skincare and makeup?
  • Are you a loyal Merle Norman customer? Do you love our products?

Learn more about Merle Norman Cosmetics Studio franchise ownership

Find out more about franchising with Merle Norman by exploring our research pages or requesting a copy of our Franchise Information Report.

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