Merle Norman Franchisees Capitalize On Brand Recognition

A Brand Recognized for nearly a Century in Business

When Merle Norman launched a cosmetics empire from her California kitchen, she knew what she wanted to do: build a business selling products she can stand by. She also wanted to empower entrepreneurs, particularly women, with a pathway to financial independence at a time when there were few large-scale, women-owned businesses.

Today. That aspirational vision has become a business empire, with franchise locations across the United States and beyond. For almost 100 years, Merle Norman franchise owners have basked in unmatched brand recognition and built thriving businesses that allow them to obtain financial freedom, as well as create an asset they can pass along to their children or sell when they are ready to retire.

brand recognition

Brand Recognition Gives an Edge in Franchising

It is impossible to overstate how much having a well-known name such as Merle Norman is when it comes to owning a small business. It’s not just the name — there are plenty of other visible brands out there. It’s the whole concept Ms. Norman created, one geared to build trust and consumer loyalty. She knew that customers would be leery of a new brand they didn’t know. That’s why she created a “try before you buy” marketing platform that demonstrated her unflinching faith in what she’d created. It worked then, and it works now.

“Our business model is still very much based on what she had in mind, which was to create the best beauty products and price them affordably,” says Travis Richards, Vice President of Franchising. “Customers love Merle Norman because we have a huge variety of beauty products, and they know they can sample anything they like with no pressure to buy. We know that franchise owners and their clients alike benefit from that relaxed experience, which also allows the owner and his or her staff to act as trusted friends vs. salespeople.”

What makes this opportunity even sweeter? A Merle Norman franchise is affordable. With a customizable footprint, franchise owners can choose between free-standing stores and a kiosk-style model that works well in a business with a similar clientele, such as a clothing store or bridal shop. Whichever the case, the owners also benefit from a back-office system that’s second to none, as well as national marketing campaigns other brands can only dream of.

“The beauty industry is very competitive, but Merle Norman is a legendary name backed by the business systems and support that allow franchisees to position themselves very well in their markets,” Richards says.

Learn More about Franchising with Merle Norman

For almost a century, Merle Norman has been creating beauty with high-quality, affordable skin care products and services. Why not make now the time to open a Merle Norman franchise, or add our exciting line of products to your existing retail business?

For more in-depth details about owning a Merle Norman franchise, start by visiting our research pages here. Ready to start a conversation? Fill out our inquiry form here to get in touch with a dedicated franchise team member.

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