Why Owning a Merle Norman Cosmetics Franchise is Important For Your Local Community

Consumer-focused brand with strong American roots thrives as consumers seek personal touch while shopping for skincare and beauty products

Merle Norman customers love the personalized attention and expert recommendations they receive the second they walk in their local Merle Norman cosmetics studio. Choosing makeup and skincare products is a highly individualized and personal decision. In the wake of COVID-19, especially, many consumers prefer the comfort and familiarity of shopping local rather than shopping online or at a large and impersonal department store.

Merle Norman Cosmetics is a strong, iconic American brand that attracts business owners with a passion for community and helping others. Founded by pioneering businesswoman Merle Norman from her kitchen, our products have been made in the U.S. since 1931 and manufactured in the same Westchester, California plant built by Norman herself in 1952.

For entrepreneurs who are passionate about the skincare and beauty industry and want to be that go-to expert in their community, Merle Norman is a rewarding and potentially profitable business. Our owners enjoy being a part of a legacy brand that is capable of adapting and changing during uncertain times, and it is a testament to the strength of our business model. Consumers have their go-to local hair salon, their favorite nail salon and Merle Norman quickly becomes their go-to skincare and makeup destination.

Our reasonably priced prestige products make customers feel beautiful  

At Merle Norman, you’re getting a high-quality product at a reasonable price. Self-care is a huge focus during these uncertain times, and consumers are seeking out brands that are based on integrity and quality. Our formulations are top-notch and use only the best ingredients and latest technology. It’s no wonder that women from all generations love our products.

“Customers can come into our stores, and we’re nothing but Merle Norman. We’re all one brand, and we’re more personalized. They go to Sephora and Ulta, and it’s just a ‘Wal-mart’ of this, that and the other. There are too many name brands, and it’s confusing,” says Barbara Norris, multi-unit Studio owner, Scottsdale, Arizona. “And at a drugstore, they don’t get to try before they buy. They buy it. Well, I have had numerous customers come in and say, ‘Oh my goodness. I got this foundation at the drugstore. I paid this for it. And it’s horrible. Oh, I just love yours.’  And even though they know ours may cost a little more, it works. They’re actually saving money and getting a better brand.”

The beauty industry was booming at $532 billion before the recent pandemic, and demand is expected to continue to rise, with many consumers favoring American brands and local retailers as a show of support.

Ready to open a Merle Norman Cosmetics studio in your community? 

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.