Merle Norman Beauty Franchise Offers Investors Potential for Great ROI

Our iconic beauty franchise is a trusted name in a growing industry with affordable startup costs

Iconic beauty franchise Merle Norman offers investors potential for great ROI (return on investment) as our high-quality cosmetic and skincare products attract a new generation of fans as the world returns to socializing and social media sharing.

Our brand may have just celebrated 90 years of business, but we remain as relevant today as ever, receiving accolades from top beauty and style publications such as Who What Wear, Allure, and InStyle.

The pandemic has limited gatherings for the past year but things are beginning to get back to normal. This return to normalcy means a return to the workplace and people want to stand out and look their best for work presentations, networking events and customer interactions. Beyond the professional arena, people are also socializing more, attending parties, weddings, concerts and other special events. Merle Norman’s trend-setting products can help consumers look their best for work and play.

“Merle Norman has been around for 90 years,” says Travis Richards, Board of Director and Executive with Merle Norman. “In becoming a franchise owner today, you are part of a new, exciting continuation of a great legacy. We hear success stories every day from owners that recruited a new younger customer to our brand and they are blown away by our products and services. We have 25 year old women out there raving about our anti-aging line- I’ll take that!

For entrepreneurs with a passion for skincare and beauty and the drive to be that go-to expert in their community, Merle Norman is a rewarding and potentially profitable business. Merle Norman at 90 is a brand that is far stronger today than it ever has been, and more importantly, a brand with a future that’s even brighter than the past. Our owners also find that our brand is a rewarding segue into business ownership; the average Merle Norman franchisee stays with our brand for more than 30 years.

Merle Norman stands out from big-box stores with our personal connection and reasonably priced, prestige products

The beauty industry was booming at $532 billion before the global pandemic and demand is expected to continue to rise as in-person socializing make a resurgence. Choosing skincare and beauty products is a very personal process and our network of studios stand out because of our owners’ and team members’ personal touch. With beauty brands like Ulta and Sephora going into Target and Kohl’s, the Merle Norman Studio experience stands out with it’s small/shop local feel. Plus big box retailers can’t touch our owners’ knowledge, passion and reputation as the trusted beauty and skincare expert in their community.


We’ve all seen news coverage of people going into big box stores and stealing up to $900 with no consequences and in some urban areas you are now seeing cosmetics under lock and key inside retail stores such as Walgreens and CVS. Merle Norman has always been the small boutique, personalized space that women could go to get a true consultation and feel safe and enjoy their “pampering me time” with their beauty advisor, and now more than ever this is so important.

“Women are ready to get out and to feel good and pamper themselves again. They are tired of wearing a mask with no lipstick and it’s time to let those lips shine!,” says longtime Colorado Springs Merle Norman Studio Owner Tracey Vogel, who has been with our brand for 30 years. “Walking into our studio feels like you’re walking into your living room. When you come into our studio, we’re welcoming and it’s peaceful and quiet and a more intimate experience that you have when compared to the mall. The one-on-one experience you get at Merle Norman is so much more of a connection than you get at a counter at a cosmetic store. We have one brand here that we know very, very well, instead of having many brands we know little about.”

High-quality skincare and makeup never go out of style, so why not invest in a longstanding brand that offers great ROI potential? Consumers want brands that are based on integrity, quality and consistency. It’s no wonder that beauty and skincare fans spanning generations continue to rely on Merle Norman through good times and bad.

Ready to open a Merle Norman Cosmetics beauty franchise in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding many new studio franchise units in 2021. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

Comments are closed