Why This is the Year to Invest in a Franchise

Why Invest in a Franchise in 2023?

There’s no shortage of great ideas when it comes to launching a small business. Even so, a brilliant concept can only go so far without enough capital, marketing savvy, and efficient operating systems. That’s why so many entrepreneurs are looking to invest in a franchise in 2023.

It’s a smart play. A franchise means you’re tapping into a proven concept, one that has been leveraged by many peers in multiple markets. You’re also buying a brand that’s well known, so when you open up, people already know what your business is all about. And you’ll have the operational, marketing, and general support to make sure you start strong, overcome initial hiccups, and are on your way to profitability much faster than if you’d opened a standalone concept.

There are hundreds of options in the franchise world, and choosing what works for you can be hard. One tip is to pick a brand or product that has been around for a while, has great customer loyalty, and is immune to economic twists and turns. A perfect example is a Merle Norman beauty franchise. For almost a century, this iconic brand has been helping business owners grow all across America. In today’s market, where beauty products are everywhere and nostalgia trends are on the rise, Merle Norman is stronger than ever.

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$35 Billion Industry

The Merle Norman brand is an anchor in the industry, which continues to grow. According to Statista, the cosmetic market in the United States is the most valuable beauty and personal care market in the world. It generated $79.5 billion globally in revenue in 2018. In the United States, the cosmetics market was $13.8 billion in 2021, and is expected to grow to more than $21.9 billion by 2026.

The best part is, with Merle Norman, a franchise owner is truly spoiled for choice. You can purchase an existing franchise, open a new store, or add a Merle Norman display to an existing business. Retailers such as women’s apparel stores, bridal shops, and others have cashed in on the Merle Norman opportunity and turned unused square footage into a lucrative second business.

Merle Norman is Poised for Growth

In recent years, the Merle Norman cosmetics franchise brand has been named to magazine’s Top Franchises For Less Than $100,000 list, highlighting the value of this legendary business. That’s no surprise, given how Merle Norman has focused on affordability for both franchise owners and end users since the very beginning.

“Our founder wanted women to know they could look and feel beautiful on a budget,” says Travis Richards, Vice President of Franchising. “She believed in high quality products that were affordable, and that is the approach Merle Norman takes to franchising. We have created a valuable asset and financial independence for thousands of owners over the decades, thanks to products that generate incredibly high returns.”

Ongoing Franchise Support

New and current Merle Norman beauty franchise owners alike also benefit from a full platform of support. That includes an administrative system that bundles together everything from employee scheduling, inventory status, and sales worksheets to customer-facing services such as appointment scheduling, promotions, birthdays, and more. All that, and no franchise or royalty fee!

“Merle Norman has found the perfect balance of a tested system that supports our franchise owners, while also giving them the freedom to run their businesses without us looking over their shoulder,” Richards says. “We are a partner in every way, and that’s something Millennial entrepreneurs are very much looking for as they explore small-business ownership.”

Franchise with Merle Norman Today

For almost a century, Merle Norman has been creating beauty with high-quality, affordable skin care products and services. At the same time, it has allowed thousands of franchise owners to build businesses. Why not make now the time to open a Merle Norman franchise, or add our exciting line of products to your existing retail business?

For more in-depth details about owning a Merle Norman franchise, visit our research pages here. If you’re ready to invest in the iconic Merle Norman franchise opportunity, fill out our form here and we’ll be in touch!

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