Why You Should Open a Beauty and Cosmetics Business

Merle Norman’s iconic beauty supply franchise is a best-bet for entrepreneurs looking to own an attractive, high margin business

It’s true what they say: beauty is in the eye of the beholder. As a result, the cosmetic industry is growing faster today than ever before and is poised to reach $805 billion by 2023, according to Reuters Plus. For entrepreneurs who are passionate about all things beauty, owning a cosmetics franchise can be a very rewarding business, both financially and personally. 

This is where Merle Norman, a legacy cosmetics franchise, excels. Since our founding 100 years ago, our iconic beauty supply franchise has earned a reputation for creating beauty with high-quality, affordable skin products and services. More importantly, our unique skincare and beauty products cannot be found in any other brick-and-mortar beauty shop, department store or multi-branded cosmetic store.Merle Norman iconic beauty supply franchise franchise owner Merle

As a franchise opportunity, our beauty cosmetics franchise is one of the most affordable opportunities in the booming $532 billion beauty industry. The initial investment to begin operations of a Merle Norman Cosmetics studio ranges from $34,803 to $186,500. In addition, we do not charge a franchise fee or any ongoing royalty fees, and we reimburse up to 60 percent for local marketing and advertising costs. 

Moreover, our proven business model is designed to maximize our franchise owners’ return on investment with various floor plans to meet their needs and budgets. The opportunity for success and potential for profit with Merle Norman Cosmetics is great for franchisees who are fully committed to every facet of business ownership. In fact, our most successful franchisees take advantage of the numerous marketing tools we offer and become active members of their communities.

“We really work hard behind the scenes, trying to make running a business easier for them, simpler for them, and ideally, something that’s fun for them,” says Beth Butler, Director of Franchise Development for Merle Norman Cosmetics. “We hope our efforts allow them the time, the freedom and the ability to be on the sales floor sharing the products and conveying to their customers what would help them look and feel better and why they became a Merle Norman Cosmetics studio owner. We really want potential franchisees to know that you won’t be alone in this business.”

You Will Never Be Alone in Business With Merle Norman Cosmetics

Whether you have retail experience or not, Merle Norman Cosmetics is committed to helping our franchisees succeed. From startup tasks to opening, initial training, marketing, advertising, best practices and more, we will be right by your side from the moment you sign your franchise agreement. Merle Norman is committed to helping our studio owners thrive over the long-term. 

In addition, with our comprehensive artistry training program, it’s easy to learn how to apply our products like a pro. While our studios are offering time-tested products, we have modernized them to evolve to the desires and demands of today’s customer. Our franchise owners will also learn valuable skills to ensure customers are satisfied with service and expertise.

“Some of our best studio owners have come from a second or third career,” says Travis Richards, Board of Directors Executive. “We’ve found that studio owners who are focused on education and helping somebody else for example, school teachers, nurses, flight attendants – have become very good owners because they’re organized, really understand customer service and want to help their communities.”


Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

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