Why Owning a Merle Norman Cosmetics Franchise is a Great Second Career for Nurses

We empower women in business and offer work/life balance in an industry that helps people feel good and look good

The pandemic has stressed out many front-line workers, prompting them to reconsider their career. A Merle Norman Cosmetics Studio is a smart second career choice for nurses burned out from healthcare, but who still seek a job that is gratifying and allows them to earn an excellent income based upon engagement.

Owning a Merle Norman Cosmetics Studio empowers nurses to be their own boss, channeling their work ethic and people skills. A rewarding business both emotionally and financially, we offer an opportunity to align with a high-quality, iconic American brand in a growing industry with a bright future.

“Some of our best studio owners have come from a second or third career. Anybody that’s involved in a local neighborhood field such as nursing may be looking for a new opportunity,” says Travis Richards, Director and Vice President of Franchising for Merle Norman. “They love to influence people’s lives, they’re very methodical, they’re very organized and they love being part of their community. A Merle Norman franchise is a good alternative. They can make people feel better and make good money at it.”

Becoming a Merle Norman Cosmetics Studio owner allows nurses to trade a stressful and exhausting career for one that is fun and flexible. Being their own boss gives our franchisees time to build their business, yet still have time for friends and family. It’s a work/life balance difficult to attain in health care professions such as nursing, where work is both physically and emotionally exhausting. iconic cosmetics franchise

Beauty industry offers stability in a less-stressful environment

Many nurses enter the honorable profession because of a desire to make a difference in others’ lives. Unfortunately, that sometimes comes with a high price to their own well-being. Even before Covid-19, 63 percent of hospital nurses reported experiencing burnout. Merle Norman offers great potential for making a good living while helping others look beautiful, focus on self-care and build their self-esteem. The cosmetics and skincare industry also does well during economic downturns. Research shows that women spend more than $400 billion annually on beauty products and the market remains relatively strong even during uncertain economic times. 

We want to partner with women who are energized by others and are excited to share their passion for our high-quality, made in America beauty and skincare line. Ranked by Entrepreneur on their top 500 Franchises of 2020 list, Merle Norman is also an affordable investment opportunity for first-time entrepreneurs, with start-up costs ranging from $34,803 to $186,500; there is no franchise or royalty fee.


Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners.

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