What Makes Merle Norman Cosmetics an Affordable Franchise Opportunity?

The iconic beauty supply franchise offers a proven business model with various floor plans to meet entrepreneurs’ needs and budgets

Entrepreneurs looking to invest in a strong, growing brand would do well to consider Merle Norman Cosmetics. Founded in the 1920s, Merle Norman Cosmetics has since become an iconic franchise creating beauty with high-quality, affordable skin products and services. We’ve since carved out our own lane in the booming $532 billion global beauty industry and now boast dozens of locations throughout the nation. 

The best part? Our beauty supply franchise is one of the most affordable opportunities in the beauty industry. The initial investment to begin a Merle Norman Cosmetics studio ranges from $34,803 to $186,500, depending on the floor plan and site where you choose to locate. There are three ways to franchise with Merle Norman, which include opening a new franchise, purchasing an existing franchise, or adding a Merle Norman Cosmetics studio to your existing retail business. Once you choose the way you want to franchise, choose from one of our various floor plans, such as full floor plan, medium floor plan, store within a store, spa services and online sales.





As a Merle Norman studio owner, you will become part of our story, which is building on our past to create a brighter future. Our brand enjoys a time-honored legacy with loyal, lifetime customers. Ultimately, their graceful aging and beautiful skin are a testament to the quality of our products. 

More importantly, Merle Norman is committed to our franchisees’ success. We offer a proven,  successful business model designed to maximize your return on investment. This is why our studio floor plans vary in startup costs and are designed to fit most every location and budget. 

Merle Norman franchise owners do not have to pay any franchise or royalty fees, and we reimburse up to 60 percent for local marketing and advertising costs. Additionally, Merle Norman supplies your studio with sample and demonstration products so your customers can “try before they buy.”

And even though most businesses have been closed these past few weeks, Merle Norman franchises that elected to be a part of the ecommerce platform have been reaping the rewards on increased online sales during this time.

Why Merle Norman Cosmetics is the Right Beauty Supply Franchise For You

Becoming a Merle Norman franchisee means owning and operating a modern cosmetics studio with products from an iconic brand. Not only is our beauty supply franchise an affordable opportunity, but also whether your studio is in a busy shopping center or a stand-alone in a small town, our proven business model is easy to run and easy to scale. 

Even better, you do not have to have any retail experience to invest in a Merle Norman Cosmetics franchise. We are committed to investing in our franchise owners’ education and training, so they are equipped to own and operate a studio from day one. Our education programs cover all aspects of studio ownership, including best business practices, marketing strategies, skincare consultation and makeup artistry. 

Additionally, with our comprehensive artistry training program, it’s easy to learn how to apply our products like a pro. While our studios are offering time-tested products, we have modernized them to evolve to the desires and demands of today’s customer. Franchise owners also will learn valuable skills to ensure customers are satisfied with your service and expertise.

“Some of our best studio owners have come from a second or third career,” says Travis Richards, Board of Directors Executive. “We’ve found that studio owners who are focused on education and helping somebody else for example, school teachers or retired school teachers, nurses, flight attendants – have become very good owners because they’re organized, really understand customer service and want to help their communities.”

Ready to learn more about this affordable franchise opportunity?

Merle Norman Cosmetics is an affordable franchise opportunity poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners. 

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