Why Merle Norman is Appealing to Gen Z

Time-proven cosmetics franchise offers flexible work/life balance that appeals to the entrepreneurial-minded generation

Owning a Merle Norman Cosmetics Studio is an attractive business opportunity that satisfies the call of entrepreneurialism and financial stability that appeals to Gen Z. 58% of Gen Z want to own their own business one day and with the most populous generation since Boomers also representing nearly 40 percent of the workforce, the number of Gen Z’ers looking for a business opportunity like Merle Norman will continue growing.

“Opening a Merle Norman Cosmetics franchise is an extremely rewarding business and one that could offer the flexibility and financial freedom Gen Z seeks,” says Travis Richards, Vice President of Franchising. “Merle Norman herself founded and grew the company on the goal of empowering women through outstanding customer service and entrepreneurial opportunity. We have never strayed from that original mission. Today’s Gen Z franchise owners can become transformational pillars in their own communities with their own Merle Norman Cosmetics studio.”

In addition to being personally rewarding and a brand that has been “all natural” since our founding nearly 90 years ago (we never test our products on animals), a career with Merle Norman offers great potential for profitability. The initial investment to begin operations of a Merle Norman Cosmetics studio begins at a very affordable $34,803. With no franchising fees or ongoing royalty fees and a 60% reimbursement program on select advertising, we are an iconic brand you can join at an attractive price point.Merle Norman franchise cosmetics studio owners laughing

Merle Norman appeals flexibility and financial security craving Gen Z

Owning a Merle Norman Cosmetics Studio offers Gen Z the flexibility, fun and financial freedom they seek in a career. Gen Z tends to also seek financially secure opportunities, having seen their parents struggle during the Great Recession of late 2007 to mid 2009. Many women have found that owning a Merle Norman Cosmetics Studio enables them to govern their own life, allowing them the opportunity to work hard, serve others and still have plenty of time to spend with friends and family and connecting and volunteering in their community.

Multi-unit owner Barbara Norris chose Merle Norman as a second career path, and she continues to encourage younger women to consider it as a potentially profitable path that could take them all the way to retirement, especially in today’s uncertain economic times.

“For a younger woman, Merle Norman is a great business to start now. They need to start when they’re younger because this is going to be a great retirement plan for them. I think that’s what I’ve learned. I started later in life, but these young women need to think about their futures. What are they going to do when Social Security is not around?,” she says. “They can make their own hours and be their own boss. They won’t find an opportunity like Merle Norman franchise ownership anywhere else.”


Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners. 

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