Franchise Blog

Category: Merle Norman Franchise Information

On May 15th, 2019

Merle Norman Offers Franchisee Owners Robust Social Media Management Platform

All-in-one solution saves studio owners time, builds customer engagement and increases brand recognition Marketing your own business is time-consuming, and at Merle Norman we have created a social media management platform to help owners build customer engagement and sales. Merle Norman was ahead of her time when she launched her business almost 90 years ago, ...

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On May 2nd, 2019

Merle Norman Cosmetics Announces New E-Commerce Platform

Digital ordering for customers will strengthen relationships, boost franchisees’ sales Foundational to Merle Norman Cosmetics’ business model is our commitment to customer service. In 2019, we will establish yet another tool for franchisees to serve their customers well: e-commerce. The much-anticipated platform will roll out by the fall and be fully functioning by the end ...

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On April 8th, 2019

Merle Norman Drives Sales With Customer-Centered Experience

Research shows that customer experience is the leading factor in business success Potential Merle Norman Cosmetics studio franchisees may wonder how they’ll attract and keep customers and make sales once their studio doors are open. The good news is that, according to recently published research, Merle Norman Cosmetics franchisees already excel at this aspect of ...

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On April 1st, 2019

Four Generations of Merle Norman Franchise Ownership

Meet New York studio owner Susan Slamka, whose family has been in business since the ’70s For almost 50 years, Susan Slamka has been connected to the Nanuet, New York, Merle Norman Cosmetics studio franchise. Her mother, Nancy Laiosa, first started working there in 1970 and then purchased the business in 1974. Slamka followed in ...

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On March 21st, 2019

Merle Norman Cosmetics Creates Loyal Customers With ‘Try Before You Buy’

Science says customers respond favorably to samples and free gifts Long before department-store cosmetics counters were handing out zippered pouches full of trial-size products, Merle Norman Cosmetics was converting devoted fans to our brand with “Try Before You Buy.” Merle Norman herself believed that if she could just get her products on customers’ faces, they ...

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On March 14th, 2019

Merle Norman Expected to Thrive Despite E-commerce Boom of Health and Beauty Products

Unique products and a focus on personalized experience create loyal customers In today’s fast-paced and ever-changing digital world, potential franchisees may wonder if Merle Norman’s brick-and-mortar store model is a liability. Actually, the opposite is true. The key characteristics of our brand, created by Merle Norman herself almost 100 years ago, will enable our franchise ...

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On March 7th, 2019

Merle Norman Poised to Address Changing Consumer Needs in 2019

U.S. market will be global beauty leader in 2019 with $89.7 billion in sales Merle Norman Cosmetics is committed to empowering women to look and feel their best, an ideal that has served our company well for almost 90 years. As we turn the calendar to a new year, a new industry report says that ...

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On February 25th, 2019

How Merle Norman Stands Out in the Crowded Cosmetics Market

Studio owners say outstanding products and a fantastic customer experience are keys to success The cosmetics and skin care industry generates more than $62 billion each year in the United States, and that figure is expected to climb in the future, according to YourSkinOnline.com. Demanding consumers have a plethora of options when it comes to ...

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On February 20th, 2019

Help With Starting Your New Merle Norman Cosmetics Studio Franchise

Merle Norman sets up new franchise owners for success from day one   A Merle Norman Cosmetics studio franchise can thrive in a variety of markets. We have successful franchises in small towns, large metropolitan cities, rural communities and suburban shopping areas. Because making sure a new business starts well is crucial to a business’ ...

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On January 15th, 2019

Merle Norman Franchise Growth Up 56 Percent in 2018

Merle Norman Cosmetics franchise adds 47 new studio owners, looks ahead to a robust 2019 Merle Norman Cosmetics franchise celebrates a year of growth with the addition of 47 new studio owners to our franchise network. That number is up 56 percent from 2017, when we signed 30 new owners. “We’ve had an incredible year ...

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