The Merle Norman Success Story Through the Decades
For almost 90 years, we have been helping women look and feel beautiful.
1887
Merle Mozelle Nethercutt is born in Indiana.
1920s
Merle studies medicine and chemistry at a small private college.
1928
Merle formulates PowderBase™ in her kitchen.
1929
The innovative “3 Steps to Beauty” is created.
1931
Merle opens her first Studio in Santa Monica in the midst of the Great Depression. The business thrives.
1934
94 Merle Norman Cosmetics Studios are owned, predominantly by women.
1952
New Los Angeles headquarters opens.
1959
Awarded the Good Housekeeping “Seal of Approval” for “3 Steps to Beauty.”
1998
Launch of www.MerleNorman.com.
2004
CNN’s Lou Dobbs presents “Merle Norman Cosmetics: Made in America” TV special, stating the company is “built on hard work, loyalty, and even patriotism”
2012
Inner eyeliner wins Beauty Innovator Award from DailyGlow.com.
2013
Pro Pen Eyeliner picks up 3 wins and is named Editor’s Choice by TotalBeauty.com and SheKnows.com.
2014
Wicked Lash Mascara is named “Best Mascara” by Parents Magazine.
2017
Celebrating 86 fabulous years of beauty!
Carry on the legacy of Merle Norman Cosmetics
You can become part of this American success story! To continue researching the Merle Norman Cosmetics franchise opportunity, read more about what’s special about our products. If you’d like to fill out the form requesting our Franchise Information Report and a member of our team will be in touch shortly.