Franchise Blog

Category: Merle Norman News

On May 15th, 2019

Merle Norman Offers Franchisee Owners Robust Social Media Management Platform

All-in-one solution saves studio owners time, builds customer engagement and increases brand recognition Marketing your own business is time-consuming, and at Merle Norman we have created a social media management platform to help owners build customer engagement and sales. Merle Norman was ahead of her time when she launched her business almost 90 years ago, ...

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On April 8th, 2019

Merle Norman Drives Sales With Customer-Centered Experience

Research shows that customer experience is the leading factor in business success Potential Merle Norman Cosmetics studio franchisees may wonder how they’ll attract and keep customers and make sales once their studio doors are open. The good news is that, according to recently published research, Merle Norman Cosmetics franchisees already excel at this aspect of ...

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On April 1st, 2019

Four Generations of Merle Norman Franchise Ownership

Meet New York studio owner Susan Slamka, whose family has been in business since the ’70s For almost 50 years, Susan Slamka has been connected to the Nanuet, New York, Merle Norman Cosmetics studio franchise. Her mother, Nancy Laiosa, first started working there in 1970 and then purchased the business in 1974. Slamka followed in ...

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On March 21st, 2019

Merle Norman Cosmetics Creates Loyal Customers With ‘Try Before You Buy’

Science says customers respond favorably to samples and free gifts Long before department-store cosmetics counters were handing out zippered pouches full of trial-size products, Merle Norman Cosmetics was converting devoted fans to our brand with “Try Before You Buy.” Merle Norman herself believed that if she could just get her products on customers’ faces, they ...

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On March 14th, 2019

Merle Norman Expected to Thrive Despite E-commerce Boom of Health and Beauty Products

Unique products and a focus on personalized experience create loyal customers In today’s fast-paced and ever-changing digital world, potential franchisees may wonder if Merle Norman’s brick-and-mortar store model is a liability. Actually, the opposite is true. The key characteristics of our brand, created by Merle Norman herself almost 100 years ago, will enable our franchise ...

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On March 7th, 2019

Merle Norman Poised to Address Changing Consumer Needs in 2019

U.S. market will be global beauty leader in 2019 with $89.7 billion in sales Merle Norman Cosmetics is committed to empowering women to look and feel their best, an ideal that has served our company well for almost 90 years. As we turn the calendar to a new year, a new industry report says that ...

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On February 20th, 2019

Help With Starting Your New Merle Norman Cosmetics Studio Franchise

Merle Norman sets up new franchise owners for success from day one   A Merle Norman Cosmetics studio franchise can thrive in a variety of markets. We have successful franchises in small towns, large metropolitan cities, rural communities and suburban shopping areas. Because making sure a new business starts well is crucial to a business’ ...

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On August 27th, 2018

Meet Merle Norman Cosmetics Franchisee Tammy Escobar

Studio owner is thriving in second career with two Illinois locations Merle Norman Cosmetics Studio franchise owner Tammy Escobar’s relationship with our brand spans more than four decades. After a long, successful career in the insurance industry, Escobar decided to pursue a second career that catered to her (self-described) makeup and skincare obsession. She’s now ...

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On August 24th, 2018

2018 Breaks Last Year’s Record for Merle Norman Franchises Opened

Merle Norman Cosmetics will far exceed its original goal for franchise openings in 2018 More than halfway into 2018 and Merle Norman Cosmetics franchise has a lot to celebrate. Our studio franchise opening numbers already have surpassed our total openings for 2017! Launched earlier this year, our new franchise recruitment effort is producing fantastic results ...

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On August 20th, 2018

‘Entrepreneur’ Magazine Names Merle Norman a Most Affordable Franchise

Merle Norman franchise ranks No. 47 on prestigious list Just as we’ve announced a renewed focus on growth and expansion for 2018, Merle Norman Cosmetics franchise has received another honor from prestigious industry publication Entrepreneur magazine. We’ve been ranked No. 47 on Entrepreneur’s list of the Top 100 Franchises for Less than $50,000. “Many new ...

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