Become a #GirlBoss with a Merle Norman Franchise

Realize your business ownership dreams with a brand celebrating women’s success

As a Merle Norman studio owner, you can be a Girl Boss. We’ve been empowering women as business owners for 90 years and are proud to continue on the legacy of our founder to help women feel beautiful. Founded in 1931 by a female entrepreneur, Merle Mozelle Nethercutt, in a time when women were not business owners, Merle Norman studios are the ultimate franchise opportunity for the aspiring Girl Boss.

We’ve been a trend setter since the beginning. While many companies had to create new sanitary policies in response to the COVID-19 pandemic, Merle Norman already had ultra-hygienic and ultra-careful sanitary practices in place, dating back to the 1960s. Plus, we’re an authentic American company proudly selling our iconic products since 1931.

Merle Norman franchise Girl Boss infographic

Our studio owners are impacting women’s lives and their neighborhoods. Merle Norman studios are more than just a business, they are the perfect place for girl time. Unlike our competition where customers enter average retail stores, Merle Norman studios provide a special experience as a hang out spot for women. Some franchisees have even added lounges and coffee bars to their studios.

We are a family-owned business with multi-generations of studio owners making an impact on their communities. When you own a studio with Merle Norman, you become a part of the family. We offer a proven and successful business plan, designed to maximize your return on investment. Our various store floor plans vary in start-up costs, fitting almost every type of location and budget, with total investment starting at just $34,216.

Become a Girl Boss by partnering with Merle Norman Franchise

Merle Norman Cosmetics franchise is poised for growth throughout the country. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners. Fill out this form to learn more.

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What Our Franchise Owners Are Saying

Kim Kelly & Kris Kline

Studio Owners, Montrose, California

"We have a product that we can sell with complete confidence. You’re going to get your money’s worth and see results from skin care. We’re on trend, and we’re not your grandmother’s make-up anymore! I feel like whatever they’re buying at Sephora, we will have an answer."

Meredith Poland

Multi-unit Studio owner, Indianapolis, Indiana

"Merle Norman has been producing cosmetics from start to finish, from development to packaging, for more than 86 years here in the U.S. This is the kind of company that you are partnering with when you decide to take a big leap of faith and say, ‘I’m going to open a business.’"

Barbara Norris

Multi-unit Studio owner, Scottsdale, Arizona

"The greatest reward in my business is being able to help other women be confident and look their best. You have a network of women who, honestly, end up becoming your friends because they come into your store."