How Much Can I Make?

Merle Norman franchise owners have great potential for success

The opportunity for success and potential for profit with Merle Norman Cosmetics is great for franchisees who are fully committed to every facet of business ownership.

“The sky’s the limit,” says Travis Richards, Board of Director and Executive with Merle Norman. “Every studio owner has to make the commitment to execute the programs, create the plans, and do more than sit there and wait for someone to walk in their door. You have to put forth the effort and put forth the planning and the thinking, and execute against that plan to help bring your brand name to the forefront of the mind of the consumer, but also then, deliver on the promise that the brand offers.”

Our most successful franchisees are taking advantage of the numerous marketing tools we offer and then becoming active members of their communities. They are reporting great satisfaction with their Studios, from both a financial and personal perspective. They love being their own boss and doing what they love on their own terms. Because customers return to their local Studios when it’s time to replenish their Merle Norman products, owners benefit from repeat visits from loyal clients.

Determining how much money you can make with your Merle Norman Cosmetics Studio is difficult to estimate and depends upon a variety of factors. See excerpts from our Item 19 from our Franchise Disclosure Document (FDD) below.

These numbers show the ranges of the retail value of studio purchases from Merle Norman Cosmetics, based on the store’s locations. Keep in mind that a franchisee’s actual profit is dependent upon many variables, including overhead costs, debt and investment/profit from sales of other merchandise and services.

REGIONAL MALL LOCATIONS Purchases from MNC Per Studio

Of the 53 U.S. New Design Studios located in regional malls, 23 Studios or 43% attained or surpassed the Average Purchases from MNC Per Studio. The following information relates to the 606 U.S. New Design Studios located in non-mall locations that operated under the New Design for the one-year period January 1, 2016 through December 31, 2016.

NON-MALL LOCATIONS Purchases from MNC Per Studio

Of the 606 U.S. New Design Studios located in non-mall locations, 256 or 42% attained or surpassed the Average Purchases from MNC Per Studio.

MNC does not receive from its Studio Owners any statements regarding the dollar amount of a Studio Owner’s retail sales of MN Products, nor does MNC receive from its Studio Owners any statements regarding a Studio Owner’s total sales, expenses, costs or profits. Since MNC does not have this information, this financial performance representation only provides information as to the dollar amount of purchases of MN Products by New Design Studios and the retail value of those purchases.

Studio Owners are permitted to sell other merchandise (in addition to MN Products) and to offer other services (in addition to free makeover lessons using the lesson material provided by MNC). While MNC has not formally surveyed its Studio system, MNC believes that virtually all Studios sell merchandise in addition to MN Products and/or offer other services. Accordingly, the dollar amounts listed below as the “Retail Value of Purchases from MNC” are not intended to represent the total sales volume of any New Design Studio(s). MNC is unable to estimate what percentage MN Products comprise of a Studio’s total sales.