Made in the U.S.A. Drives Sales of Merle Norman Cosmetics Prod

Iconic cosmetics brand is benefiting from renewed focus on fully American-made products

Many U.S. consumers are now actively seeking out made-in-the-USA products, looking for authentic products that are both high-quality and that support local manufacturing. According to a recent report from Washington-based FTI Consulting, Americans are making a concerted effort to buy a variety of products made in the U.S. and the sales of these items is increasing.

Merle Norman Cosmetics combines the best of both worlds — an iconic American brand that embodies the American dream and a family-owned business. Founded by pioneering businesswoman Merle Norman from her kitchen, our products have been made in the US since 1931 and manufactured in the same Westchester, California, plant built by Norman herself in 1952.

For entrepreneurs seeking American-made products and who are passionate about the skincare and beauty industry, Merle Norman is the perfect fit. Many of our franchisees enjoy being a part of a legacy brand that is capable of adapting and changing during uncertain times and it is a testament to the strength of our business model. In fact, franchisees can choose from one of three business models that suit their business goals — opening a new store, purchasing an existing store or adding a Merle Norman Cosmetics studio to your existing retail business. merle norman cosmetics

An Iconic Brand That’s Flourished in Modern Times

Merle Norman has been around for more than 80 years, but today’s line is anything but antiquated. Self-care will continue to be a priority as people navigate these stressful times and Merle Norman’s line of skincare, ranging from masks to moisturizers, round out an already robust product line made with high-quality ingredients and the latest technology. 

“We’ve invested heavily in operations, buying brand new equipment, allowing us to make better products faster,” adds Amy Hackbart. “We’ve also invested heavily in technology to allow us to better understand our business and to meet our studio owners’ needs. We have amazing products. We have products that work. They’re not just products that have hype. They actually deliver against the claims that we make.”

The beauty industry was booming at $532 billion before this crisis and the demand is expected to continue rising, with many consumers favoring American brands as a show of support for the local economy and local jobs.

Ready to open a Merle Norman Cosmetics studio in your community?

Merle Norman Cosmetics franchise is poised for growth throughout the country. We anticipate adding at least 42 new studio franchise units this year. Extended to entrepreneurs beginning in 1931, then by Merle Norman herself, our franchise opportunity gives franchisees personal and professional fulfillment as Merle Norman Cosmetics studio owners. 

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