Within the beauty industry, cosmetic franchise opportunities are currently some of the most attractive in the franchise industry. Why? Because the average American spends between $244 and $313 on cosmetics monthly. What’s more, the cosmetics industry is growing at 3.8% each year. But what makes Merle Norman different than other cosmetic franchises for sale?
The Merle Norman Cosmetics franchise has been in business for 90 years, setting it apart from its competitors. However, the franchise’s longevity does not mean it’s behind the times. All our cosmetic products are on trend, and we regularly get mentioned in some of the most popular women’s magazines that track the latest skincare and makeup products.
Our cosmetic franchise brand offers a potentially profitable business for entrepreneurs with a passion for skincare and beauty and the ambition to become the go-to expert in their community. Typically, Merle Norman franchisees stay with the brand for more than 30 years. If you’re looking to buy a cosmetic franchise, you can’t go wrong with Merle Norman; history proves it.
The History Behind the Merle Norman Cosmetic Store Franchise
Born in Nethercutt, Indiana, in 1887, Merle Norman studied medicine and chemistry and then moved to California in the late 1920s. Her determined search for the right combination of ingredients to enhance her complexion led her to develop her own cosmetics line. Setting up a laboratory in her kitchen, Merle created the “3 Steps to Beauty” featuring PowderBase™, Cleansing Cream™, and Miracol®, which are still best sellers today.
Merle began sharing her products with family and friends, confident that they would fall in love with them and become customers. This is how the famous slogan, “Try Before you Buy,” was born. Demand for Merle’s cosmetics quickly grew, and in 1939 she opened the doors to her first cosmetic studio in Santa Monica, California. With the assistance of her nephew, J.B. Nethercutt, the production line grew, and within just three years, more than ninety Merle Norman Cosmetics Studios were up and running, most of them owned by women.
Forging Ahead: The Legacy of a Cosmetic Franchise Brand Pioneer
In an era when the majority of businesses were owned by men, Merle Norman empowered hundreds of women by giving them the chance to own and operate their own cosmetic studios. She developed the initial concept of a cosmetic franchise for sale ahead of her time, creating a true American success story.
Today, Merle’s legacy continues to grow, continuing the long-standing tradition of the “Try Before You Buy” philosophy throughout the modernized studios. The company remains a family-owned business dedicated to helping women look and feel their absolute best everywhere.
One Happy Franchise Owners Family
Merle Norman Cosmetics is a unique franchise opportunity offering a business plan designed to maximize return on investment, one that has demonstrated success time after time. The franchise has a range of studio floor plans to fit all types of locations and budgets. Franchisees pay no franchise or royalty fees and are reimbursed up to 60% for marketing and advertising costs. Merle Normal also provided each studio with sample and demonstration products to give all customers the opportunity to try before they buy.
Unique Selling Points of Merle Norman Cosmetic Franchises
Here are just a few reasons why women can’t wait to become a part of the Merle Norman franchise owners family:
- Proprietary skincare technology: Merle Norman Cosmetics combines the latest technology in skincare to create a wide range of prestige products that women love. Our high-quality formulations are made with the best available ingredients and the latest technology. The Merle Norman makeup line addresses the full spectrum of skincare and makeup needs for women of all ages, complexions, and skin types.
- Initial training and ongoing support: All Merle Norman franchisees receive initial and ongoing training in all aspects of running a cosmetic studio, including optimal business practices, best marketing strategies, skincare consultation, and makeup artistry. This makes the franchise suitable for you even if you have never worked in a retail setting or have any experience with cosmetic applications.
- Introducing a New Spa Service: The launch of Merle Norman Spa Services introduces an additional opportunity to increase revenue streams through four exclusive facials. Not only does this have the potential to attract new customers, but you can also add to their range of available products with professional-grade spa formulas and skincare products.
Reap the Benefits of a Merle Norman Cosmetics Franchise Business
As a Merle Norman business owner, not only will you enjoy an additional lucrative revenue stream, but you will also benefit from the following:
- A wide choice of franchise locations and opportunities: Merle Norman franchises are available if you wish to start up a new studio, wish to purchase an existing franchise, or you are a retail store owner who wishes to add Merle Norman to your existing business.
- A built-in customer base: Because Merle Norman beauty franchises have been around for so long, their instant brand recognition and loyal customer base mean that you don’t have to struggle to find clients.
- Help with marketing: Merle Norman provides hundreds of dollars worth of marketing, advertising, and promotional support, which includes free products for demonstrations, free posters, newsletters, and signage. We also have a 60% reimbursement program for approved advertising costs.
- Confidence in an established and respected brand: Merle Norman skincare products have stood the test of time, so as a business owner, you will have the strength of that brand behind you. You won’t need to struggle to get your products and services in the marketplace.
Are you eager to explore the exciting opportunities within the cosmetic franchise industry? Discover the world of Merle Norman beauty franchises by clicking here. Explore the diverse range of custom cosmetics, skincare solutions, professional makeup services, and luxurious spa treatments offered. We are eager to engage with you and discuss your exciting journey into the world of Merle Norman’s cosmetic franchise opportunities.