Franchise Blog

Category: Merle Norman News

On March 21st, 2019

Merle Norman Cosmetics Creates Loyal Customers With ‘Try Before You Buy’

Science says customers respond favorably to samples and free gifts Long before department-store cosmetics counters were handing out zippered pouches full of trial-size products, Merle Norman Cosmetics was converting devoted fans to our brand with “Try Before You Buy.” Merle Norman herself believed that if she could just get her products on customers’ faces, they ...

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On March 14th, 2019

Merle Norman Expected to Thrive Despite E-commerce Boom of Health and Beauty Products

Unique products and a focus on personalized experience create loyal customers In today’s fast-paced and ever-changing digital world, potential franchisees may wonder if Merle Norman’s brick-and-mortar store model is a liability. Actually, the opposite is true. The key characteristics of our brand, created by Merle Norman herself almost 100 years ago, will enable our franchise ...

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On March 7th, 2019

Merle Norman Poised to Address Changing Consumer Needs in 2019

U.S. market will be global beauty leader in 2019 with $89.7 billion in sales Merle Norman Cosmetics is committed to empowering women to look and feel their best, an ideal that has served our company well for almost 90 years. As we turn the calendar to a new year, a new industry report says that ...

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On February 20th, 2019

Help With Starting Your New Merle Norman Cosmetics Studio Franchise

Merle Norman sets up new franchise owners for success from day one   A Merle Norman Cosmetics studio franchise can thrive in a variety of markets. We have successful franchises in small towns, large metropolitan cities, rural communities and suburban shopping areas. Because making sure a new business starts well is crucial to a business’ ...

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On August 27th, 2018

Meet Merle Norman Cosmetics Franchisee Tammy Escobar

Studio owner is thriving in second career with two Illinois locations Merle Norman Cosmetics Studio franchise owner Tammy Escobar’s relationship with our brand spans more than four decades. After a long, successful career in the insurance industry, Escobar decided to pursue a second career that catered to her (self-described) makeup and skincare obsession. She’s now ...

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On August 24th, 2018

2018 Breaks Last Year’s Record for Merle Norman Franchises Opened

Merle Norman Cosmetics will far exceed its original goal for franchise openings in 2018 More than halfway into 2018 and Merle Norman Cosmetics franchise has a lot to celebrate. Our studio franchise opening numbers already have surpassed our total openings for 2017! Launched earlier this year, our new franchise recruitment effort is producing fantastic results ...

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On August 20th, 2018

‘Entrepreneur’ Magazine Names Merle Norman a Most Affordable Franchise

Merle Norman franchise ranks No. 47 on prestigious list Just as we’ve announced a renewed focus on growth and expansion for 2018, Merle Norman Cosmetics franchise has received another honor from prestigious industry publication Entrepreneur magazine. We’ve been ranked No. 47 on Entrepreneur’s list of the Top 100 Franchises for Less than $50,000. “Many new ...

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On July 10th, 2018

Meet Merle Norman Franchisee Renee Hitt

Wisconsin studio thrives as a family-run business in a Milwaukee suburb Wisconsin franchise owner Renee Hitt’s Merle Norman Cosmetics studio is almost 30 years old, and Hitt has worked with our brand for almost 40 years. For Hitt, it’s been a lifetime of passion for Merle Norman, and she and her family now work together ...

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On May 30th, 2018

Merle Norman Franchisee Profile: Renee Rollins

Grapevine, Texas, cosmetics studio owner discusses skincare studio business success Merle Norman Cosmetics franchisee Renee Rollins can’t remember a time when Merle Norman wasn’t a part of her life. For Renee, memories of childhood and Merle Norman go hand-in-hand. “My sisters and I were raised around Merle Norman, and my mother used it,” she says. ...

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On May 21st, 2018

Three Reasons to Open a Merle Norman Cosmetics Studio Franchise

A Merle Norman franchise is easy to start and built on a time-honored legacy with potential for success Merle Norman Cosmetics franchise is poised for growth throughout the country, and we anticipate adding at least 42 new studio franchise units this year. After nearly a century, Merle Norman has never been stronger or more focused ...

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