Franchise Blog

Category: Featured

On March 21st, 2019

Merle Norman Cosmetics Creates Loyal Customers With ‘Try Before You Buy’

Science says customers respond favorably to samples and free gifts Long before department-store cosmetics counters were handing out zippered pouches full of trial-size products, Merle Norman Cosmetics was converting devoted fans to our brand with “Try Before You Buy.” Merle Norman herself believed that if she could just get her products on customers’ faces, they ...

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On March 14th, 2019

Merle Norman Expected to Thrive Despite E-commerce Boom of Health and Beauty Products

Unique products and a focus on personalized experience create loyal customers In today’s fast-paced and ever-changing digital world, potential franchisees may wonder if Merle Norman’s brick-and-mortar store model is a liability. Actually, the opposite is true. The key characteristics of our brand, created by Merle Norman herself almost 100 years ago, will enable our franchise ...

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On March 7th, 2019

Merle Norman Poised to Address Changing Consumer Needs in 2019

U.S. market will be global beauty leader in 2019 with $89.7 billion in sales Merle Norman Cosmetics is committed to empowering women to look and feel their best, an ideal that has served our company well for almost 90 years. As we turn the calendar to a new year, a new industry report says that ...

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On February 25th, 2019

How Merle Norman Stands Out in the Crowded Cosmetics Market

Studio owners say outstanding products and a fantastic customer experience are keys to success The cosmetics and skin care industry generates more than $62 billion each year in the United States, and that figure is expected to climb in the future, according to YourSkinOnline.com. Demanding consumers have a plethora of options when it comes to ...

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On February 20th, 2019

Help With Starting Your New Merle Norman Cosmetics Studio Franchise

Merle Norman sets up new franchise owners for success from day one   A Merle Norman Cosmetics studio franchise can thrive in a variety of markets. We have successful franchises in small towns, large metropolitan cities, rural communities and suburban shopping areas. Because making sure a new business starts well is crucial to a business’ ...

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On January 15th, 2019

Merle Norman Franchise Growth Up 56 Percent in 2018

Merle Norman Cosmetics franchise adds 47 new cosmetic studio owners, looks ahead to a robust 2019 Merle Norman Cosmetics franchise celebrates a year of growth with the addition of 47 new studio owners to our franchise network. That number is up 56 percent from 2017, when we signed 30 new owners. “We’ve had an incredible ...

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On December 28th, 2018

Meet Merle Norman Franchise Owner Robyn Steinmetz

Multi-unit Merle Norman Cosmetics franchisee enjoys business success in Little Rock Merle Norman Cosmetics franchise multi-unit owner Robyn Steinmetz grew up in the business; her mother first started with the company more than 50 years ago. Today, Steinmetz is a multi-unit business owner in the North Little Rock, Arkansas, region. Steinmetz’s stores are about 10,000 ...

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On December 19th, 2018

Merle Norman Cosmetics Spas Enjoy Impressive First Year of Success

Spa services give franchisees a potentially lucrative second source of revenue A little more than one year after rolling out our brand-new spa services offering, 130 Merle Norman Cosmetics studios now also are designated Merle Norman Spas. Always known for exceptional skin care products, our brand now offers exclusive products tied to spa services. It’s ...

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On November 28th, 2018

Merle Norman Cosmetics Franchise Is Poised to Thrive Into the Next Decade

Cosmetics franchise business and beauty industry predicted to be big business in 2019 and beyond Regardless of the country’s economic climate, there’s one constant among American women. Their skincare and beauty routines — and spending habits on those products — remain robust and fairly predictable. In fact, research shows that women spend over $426 billion a ...

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On October 30th, 2018

Merle Norman Franchisee Profile: Barbara Norris

Merle Norman multi-unit owner encourages young entrepreneurs to ‘go for it’ Merle Norman cosmetics franchise owner Barbara Norris is a customer who became a multi-unit owner once she decided it was time to leave her corporate career about six years ago. Now, Norris owns two successful Arizona studios. She’s passionate about sharing our outstanding products ...

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