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Merle Norman Drives Sales With Customer-Centered Experience
Research shows that customer experience is the leading factor in business success Potential Merle Norman Cosmetics studio franchisees may wonder how they’ll attract and keep customers and make sales once their studio doors are open. The good news is that, according to recently published research, Merle Norman Cosmetics franchisees already excel at this aspect of ...
Four Generations of Merle Norman Franchise Ownership
Meet New York studio owner Susan Slamka, whose family has been in business since the ’70s For almost 50 years, Susan Slamka has been connected to the Nanuet, New York, Merle Norman Cosmetics studio franchise. Her mother, Nancy Laiosa, first started working there in 1970 and then purchased the business in 1974. Slamka followed in ...
Merle Norman Cosmetics Creates Loyal Customers With ‘Try Before You Buy’
Science says customers respond favorably to samples and free gifts Long before department-store cosmetics counters were handing out zippered pouches full of trial-size products, Merle Norman Cosmetics was converting devoted fans to our brand with “Try Before You Buy.” Merle Norman herself believed that if she could just get her products on customers’ faces, they ...
Merle Norman Expected to Thrive Despite E-commerce Boom of Health and Beauty Products
Unique products and a focus on personalized experience create loyal customers In today’s fast-paced and ever-changing digital world, potential franchisees may wonder if Merle Norman’s brick-and-mortar store model is a liability. Actually, the opposite is true. The key characteristics of our brand, created by Merle Norman herself almost 100 years ago, will enable our franchise ...
Merle Norman Poised to Address Changing Consumer Needs in 2019
U.S. market will be global beauty leader in 2019 with $89.7 billion in sales Merle Norman Cosmetics is committed to empowering women to look and feel their best, an ideal that has served our company well for almost 90 years. As we turn the calendar to a new year, a new industry report says that ...